Here at Wallpaper*, we have a great appreciation for the fine quality and ergonomics of office furniture. In fact, it’s something we explore yearly in our contract furniture supplement. We do, however, understand that at a design fair, it can be a challenge to turn these functional pieces into a captivating display. This year at Stockholm Furniture Fair, Swedish brand Kinnarps overcame this struggle by showing their new wares in a transformational set up by Nichetto Studio.
Bringing a touch of Italian savoir fair immaculately melded with Scandinavian design language, Nichetto presented room set ups in a style that could be described as the ‘Kinnarps house’. Inviting the viewer to not only need the 2016 collection, but also to be inspired by it, Nichetto engaged with the brand’s two new modular series – ‘Fields’ and ’Space’.
Nichetto’s design leading us through the Kinnarps realm, we were drawn up sets of stairs to different lifestyle booths. With injections of subtle colour, together with succulents and artwork, the rooms not only became the ideal working space, but also somewhere to live, eat and relax.
Divided into numbered areas, the enveloping gallery-style space became one we could visualise ourselves in. For instance, the sofas, screens and tables of ’Fields’ were set out in different thematic situations across the room. ‘The idea is to gradually open the visitors’ minds and to present Kinnarps interior design solutions in a new light,’ explains Nichetto. Similarly, the dynamic new ’Space’ storage solutions were set into multiple combinations, suggesting their architectonic potential.
The show definitely introduced us to subtle revolutions across the Kinnarps brand. Paired with Nichetto’s ‘complex geometric architecture’, these developments certainly make getting up for work seem a little easier.
