Dutch design brand Moooi is on course for world domination, and its next stop is London. Having made a low-key arrival into the UK market in 2010 with the introduction of an appointment-only showroom, next week will see Moooi putting down permanent roots in the British capital with the opening of a centrally-located brand store.
‘This opening is a little bit of a milestone for us,’ says Moooi CEO Robin Bevers of the new outpost, which joins Moooi’s existing brand stores in Amsterdam, New York and soon Tokyo - which opens straight after London on 17 June 2016. ‘It’s a real store where we will have a different kind of clientele than we had in our showroom. For us, it’s about being at home in London. We were there, but we were a guest and now we have a home in the heart of London with a full team.’
Located on Great Titchfield Street, just a stone’s throw from Oxford Circus, the showroom will offer London customers a slice of Moooi’s impressive design theatrics, which are put on display each year at the Dutch brand’s spectacular Salone del Mobile showcase in Milan. ‘We don’t want to be a global retailer, not for now, but we do want to have that interaction with the end user,’ explains Bevers, with Marcel Wanders, Moooi’s founder and art director, adding, ‘the real connection to a client is super important for us. I do consider London the capital of Europe at the moment. It’s an important location with a lot of great design studios that we want to connect with.’
In store, customers will find the 15-year-old brand’s classic pieces alongside its latest printed carpets fresh from their April unveiling in Milan. Among 2016’s new furniture and lighting introductions are showstoppers by British designers such as Paul Cocksedge and Ross Lovegrove as well as London-based architect and designer Umut Yamac.
‘Of course we want to make sure that our British designers get great visibility as we’re very proud of them,’ says Wanders. ‘Over time, we will learn the unique side of the London audience and there will be more differentiation between the different showrooms.’ As a starting point for the new London-look, a limited edition of Moooi’s Lolita lamp by Nika Zupanc has been specially produced in a metallic shade of pink that the brand have coined ‘London Rosé’ – a fitting tribute to its new home from home.
Located on Great Titchfield Street, the showroom will offer London customers a slice of Moooi’s impressive design theatrics, which are put on display each year at the Dutch brand’s spectacular Salone showcase in Milan
'For us, it’s about being at home in London,' says Moooi CEO Robin Bevers, 'we were there, but we were a guest and now we have a home in the heart of London with a full team’
In store, customers will find the 15-year-old brand’s classic pieces alongside its latest printed carpets fresh from their April unveiling in Milan
Among 2016’s new furniture and lighting introductions are showstoppers by British designers such as Paul Cocksedge and Ross Lovegrove as well as London-based architect and designer Umut Yamac
INFORMATION
Moooi London opens on 2 June 2016, for more information, visit the website
ADDRESS
23 Great Titchfield Street
W1W 7PA
-
Cambridge Audio's new earbuds offer premium performance without denting your pocketThe Cambridge Audio Melomania A100 earbuds demonstrate just how far affordable audio tech has come in the last decade
-
A European-style café opens next to London’s Saatchi GalleryDesigned by Dion & Arles, Cafe Linea serves fresh pâtisseries, global dishes and sparkling wines in a stunning Grade II-listed setting
-
Home is where Beethoven Market is – a joyful Italian restaurant in LA’s Mar VistaIn Mar Vista, a historic space is reborn as a modern-day gathering spot, an Italian-infused restaurant where rotisserie chicken, handmade pasta and tableside tiramisu welcome you like family
-
‘100 Years, 60 Designers, 1 Future’: 1882 Ltd plate auction supports ceramic craftThe ceramics brand’s founder Emily Johnson asked 60 artists, designers, musicians and architects – from John Pawson to Robbie Williams – to design plates, which will be auctioned to fund the next generation of craftspeople
-
‘Disabled people have always been here’: a new V&A show centres on disability in designCurator Natalie Kane takes us through five key exhibits from the London show, where design points the way to a more inclusive society
-
Malta’s London Design Biennale installation ‘reclaims death as a moment of reflection, not fear’Wallpaper* speaks with Andrew Borg Wirth, curator of Malta's installation, ‘URNA’, which reimagines cremation rituals
-
11 things that caught our eye at Clerkenwell Design Week 2025The Wallpaper* team bring you highlights from London’s Clerkenwell Design Week (20-22 May) – from public installations to product launches and a biscuit bar
-
‘R for Repair’ at London Design Festival displays broken objects, re-formedIn the second half of a two-part exhibition and as part of London Design Festival 2022, ‘R for Repair’ at the V&A displays broken objects, re-formed
-
‘Finding quality through the act of making’: Pearson Lloyd celebrates 25 years of designPearson Lloyd’s show ‘Change Making’ reflects on past designs from its archives, showcasing the influences on and evolution of the studio, from furniture design to the NHS
-
Tom Dixon marks his studio's 20 years with a show of design experimentsMushroom, cork, steel coral and more: Tom Dixon showcases an overview of his design experiments as he celebrates his practice's 20 years
-
Porro unveils new London showroom at Coal OfficeLondon Design Festival 2022: industrial architecture meets pure geometries in the new Porro showroom, taking over a space within Tom Dixon’s Coal Office to showcase the brand’s systems and furniture
