Dutch design brand Moooi is on course for world domination, and its next stop is London. Having made a low-key arrival into the UK market in 2010 with the introduction of an appointment-only showroom, next week will see Moooi putting down permanent roots in the British capital with the opening of a centrally-located brand store.
‘This opening is a little bit of a milestone for us,’ says Moooi CEO Robin Bevers of the new outpost, which joins Moooi’s existing brand stores in Amsterdam, New York and soon Tokyo - which opens straight after London on 17 June 2016. ‘It’s a real store where we will have a different kind of clientele than we had in our showroom. For us, it’s about being at home in London. We were there, but we were a guest and now we have a home in the heart of London with a full team.’
Located on Great Titchfield Street, just a stone’s throw from Oxford Circus, the showroom will offer London customers a slice of Moooi’s impressive design theatrics, which are put on display each year at the Dutch brand’s spectacular Salone del Mobile showcase in Milan. ‘We don’t want to be a global retailer, not for now, but we do want to have that interaction with the end user,’ explains Bevers, with Marcel Wanders, Moooi’s founder and art director, adding, ‘the real connection to a client is super important for us. I do consider London the capital of Europe at the moment. It’s an important location with a lot of great design studios that we want to connect with.’
In store, customers will find the 15-year-old brand’s classic pieces alongside its latest printed carpets fresh from their April unveiling in Milan. Among 2016’s new furniture and lighting introductions are showstoppers by British designers such as Paul Cocksedge and Ross Lovegrove as well as London-based architect and designer Umut Yamac.
‘Of course we want to make sure that our British designers get great visibility as we’re very proud of them,’ says Wanders. ‘Over time, we will learn the unique side of the London audience and there will be more differentiation between the different showrooms.’ As a starting point for the new London-look, a limited edition of Moooi’s Lolita lamp by Nika Zupanc has been specially produced in a metallic shade of pink that the brand have coined ‘London Rosé’ – a fitting tribute to its new home from home.
Located on Great Titchfield Street, the showroom will offer London customers a slice of Moooi’s impressive design theatrics, which are put on display each year at the Dutch brand’s spectacular Salone showcase in Milan
'For us, it’s about being at home in London,' says Moooi CEO Robin Bevers, 'we were there, but we were a guest and now we have a home in the heart of London with a full team’
In store, customers will find the 15-year-old brand’s classic pieces alongside its latest printed carpets fresh from their April unveiling in Milan
Among 2016’s new furniture and lighting introductions are showstoppers by British designers such as Paul Cocksedge and Ross Lovegrove as well as London-based architect and designer Umut Yamac
INFORMATION
Moooi London opens on 2 June 2016, for more information, visit the website
ADDRESS
23 Great Titchfield Street
W1W 7PA
-
Pretty in cactus-inspired pink, this Mexican desert house responds to its arid contextCasa Cardona, a pink house by architects Sensacional Dinamica Mexicana, is a multigenerational home that celebrates colour and changing light
-
A playful café and wine bar in Almaty sets a new standard for Kazakh hospitality designDesigned by local studio NAAW, Six Coffee + Wine is a thoughtful study in contrasts, with its whimsical atmosphere evolving throughout the day
-
Why Finland’s oldest city prides itself on its future legacyRediscover Turku, a city of islets and saunas, which is growing and changing with tradition, sustainability and climate as its guides
-
Yuri Suzuki turns sound into architecture at Camden Arts ProjectsThe sound designer unveils ‘Utooto’, an interactive installation at London’s Camden Arts Projects (until 5 October 2025), in which visitors collaboratively build a sonic piece of architecture
-
Alex Tieghi-Walker unveils his plans for Brompton Design District 2025Ahead of London Design Festival 2025, we catch up with New York gallerist Alex Tieghi-Walker about his appointment as curator of the Brompton Design District programme
-
‘The point was giving ordinary people access to bold taste’: how Ikea brought pattern into the home‘Ikea: Magical Patterns’ at Dovecot Gallery in Edinburgh tells the story of a brand that gave us not only furniture, but a new way of seeing our homes – as canvases for self-expression
-
Design beyond humans: a new exhibition argues that the world doesn’t revolve around us‘More Than Human’ at London's Design Museum (until 5 October 2025) asks what happens when design focuses on the perspectives and needs of other species, from bees to seaweed
-
‘100 Years, 60 Designers, 1 Future’: 1882 Ltd plate auction supports ceramic craftThe ceramics brand’s founder Emily Johnson asked 60 artists, designers, musicians and architects – from John Pawson to Robbie Williams – to design plates, which will be auctioned to fund the next generation of craftspeople
-
‘Disabled people have always been here’: a new V&A show centres on disability in designCurator Natalie Kane takes us through five key exhibits from the London show, where design points the way to a more inclusive society
-
Malta’s London Design Biennale installation ‘reclaims death as a moment of reflection, not fear’Wallpaper* speaks with Andrew Borg Wirth, curator of Malta's installation, ‘URNA’, which reimagines cremation rituals
-
11 things that caught our eye at Clerkenwell Design Week 2025The Wallpaper* team bring you highlights from London’s Clerkenwell Design Week (20-22 May) – from public installations to product launches and a biscuit bar
