’Like Pastoe: 100 years of Design Innovation’ at Kunsthal Rotterdam

’Like Pastoe: 100 years of Design Innovation’ at Kunsthal Rotterdam

It’s hard to believe that the Dutch furniture brand Pastoe turns a momentous 100 this year. With its clean design aesthetic and playful colour theory, the enduring brand continues to stay one step ahead with a bevy of intelligent team-ups with designers like Scholten & Baijings, Shigeru Uchida and Maarten van Severen.

In honour of its big birthday, Pastoe is staging a comprehensive exhibition at the Kunsthal museum in Rotterdam that reveals some of the secrets behind its longevity. The show, which has been curated by Anne van der Zwagg and author Gert Staal, not only offers an unprecedented look into Pastoe’s design archives, but also presents several interior concepts developed with architect Anne Holtrop, and a series of new product propositions from a stellar cast of designers.

Amongst those are heavy-hitters like Konstantin Grcic whose has explored the value of craftwork in an ever-changing future, Naoto Fukusawa, who has reduced the cupboard to its most basic form, and Claudio Silvestrin, who chose to approach furniture simply as objects. There will also be a commemorative book to boot.

And to top off its anniversary celebrations, Pastoe has launched a new rendition of one of its signature storage cabinets, original designed by Pastoes design director Cees Braakman back in 1952, and now available in three new finishes. This is a significant marker in the company’s heritage, as it was storage that really set it apart from the pack in the mid 20th century.

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