Ronan & Erwan Bouroullec create an adaptable environment for Kvadrat

Kvadrat has opened a new 795 sq m HQ in Copenhagen
Kvadrat has opened a new 795 sq m HQ in Copenhagen
(Image credit: Michel Giesbrecht & Studio Bouroullec)

Leading the field in fabric design and innovation since 1968, Danish textile brand Kvadrat has opened a new 795 sq m HQ in Copenhagen, bringing its signature textile wares to the city’s northern harbour, an enclave of creativity and innovation. Designed by Ronan & Erwan Bouroullec (who have also collaborated with Kvadrat on ranges including the ‘Clouds’ textile tiles and roller blinds), the concept for the outpost is centred on notions of materiality and exhibiting the genuine beauty of a fabric.

With whitewashed walls, concrete flooring and large textile canvases suspended from bespoke aluminium rails (a flexible way of transforming the showroom in a moment’s notice for clients, guests and architects seeking inspiration), the space feels like an art gallery at first sight. However, as textiles are applied to even the smallest details here – think FLOS lamps sitting on solid textile board storage cupboards by Really Copenhagen, crafted out of cotton and wool (typically downgraded in existing recycling processes) – the products shouldn’t be awe-inspiring pieces of art that cannot be touched; nor are they fixed entities as in a gallery. Rather, and as explained by Kvadrat, this is a working showroom or laboratory where visitors are immersed in the ongoing design process itself, encouraged to explore Kvadrat’s textile universe.

A concept sketch for the showroom

A concept sketch for the showroom.

(Image credit: Michel Giesbrecht and Studio Bouroullec)

This fluid concept and move away from permanent or static showroom identities was achieved by playing with light, used by the Bouroullecs to highlight both movement and materiality. To create depth and connect the expanse with Kvadrat’s urban culture, different glass profiles, such as large glass windows and interior partitions like brick layering were introduced, complementing the industrial aesthetics of the interior and staying true to its Nordhavn roots.

A former storage space used by dockers, the showroom exemplifies durability, but is beautifully juxtaposed with Kvadrat’s drooping, softer fabrics. Believing that textiles encourage people to behave better by unveiling a more delicate side in each of us, Kvadrat and the Bouroullecs also demonstrate that in softness there is a quiet power.

Watch the making of the new Copenhagen Kvadrat showroom

The new showroom was designed by Ronan & Erwan Bouroullec

The new showroom was designed by Ronan & Erwan Bouroullec

(Image credit: Ronan & Erwan Bouroullec)

The new space echoes the feeling of an art gallery in its appearance

The new space echoes the feeling of an art gallery in its appearance, with concrete flooring, white-washed walls and large textile canvases suspended from aluminium rails

(Image credit: Press)

A utilitarian identity juxtaposed with Kvadrat's drooping, softer fabrics

The space was previously a storage space for the docks – a utilitarian identity juxtaposed with Kvadrat's drooping, softer fabrics

(Image credit: Press)

The textile hangings can be moved with a moment's notice

The textile hangings can be moved with a moment's notice... 

(Image credit: Press)

An ideal way of altering the space to the taste of visiting clients or architects

... an ideal way of altering the space to the taste of visiting clients or architects

(Image credit: Press)

Glass profiles such as large windows and interior patterns fit the interior's industrial aesthetic

Glass profiles such as large windows and interior patterns fit the interior's industrial aesthetic

(Image credit: Press)

INFORMATION

For more information, visit the Kvadrat website (opens in new tab)

ADDRESS

Pakhus 48
Klubiensvej 22
2150 Nordhavn
Copenhagen

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