Fritz Hansen reveals its soft side

Arne Jacobsen’s classic ‘Series 7’ chair gets a comfy and colourful new look. In partnership with Fritz Hansen

Red chairs in a room with glass mirror and peach curtains
(Image credit: TBC)

The Danish call it blød møblering, literally ‘soft furnishing’: the skilled application of padding, upholstery fabric and piping to add comfort but also texture, colour and heightened acoustic difference to a piece of furniture. Now the team at Fritz Hansen have just brought its classic lacquered wood and metal ‘Series 7’ chair to the softer side, blød møblering a new dimension of colours and textiles to the iconic chair originally designed by Arne Jacobsen back in 1955.

Continuing its mission to bring colour, life and vibrancy to our homes and interiors, Fritz Hansen’s curator Carla Sozzani – former editor-in-chief of Italian Vogue and founder of the 10 Corso Como contemporary concept store – has added extra comfort and elegance with a crisply tailored front upholstery.

‘We have worked with a tone-in-tone approach for this project, creating a calm and inviting expression for a modern take on a furniture icon'

Mustard chairs in a room with glass mirror, cream curtains and an accented mustard wall

(Image credit: TBC)

The chair’s new bespoke coverings come in subtle, dusty tones in gouache-like textures; a dash of yellow, hint of green, touch of pink, flash of red. To the rear of the chair, the wooden back remains, finished in A Sense Of Colour, the new palette of 16 compatible colours and seven new bases (for ‘Series 7’, but also the ‘Grand Prix’ and ‘Ant’ models) launched by Fritz Hansen last year.

A visible ribbon of wood, like a curving picture frame, complements the fabric on the chair’s seat and back, while colours in the special palette complement one another and the ‘Series 7’s design with warmth and harmony in endless combinations. Deep Clay and Light Beige, for instance, can be used as neutrals to form connections, making calm and delicate colour families.

Made-to-order and customised solutions are also available for special projects. To create your own fully customisable interiors and let your unique sense of style shine through, configure your favourite Fritz Hansen model by choosing everything from bespoke upholstery and shell colours to base finishes, with form, function, texture and colour coming together in comfort.

Grey chairs in a room with glass mirror, cream curtains and an accented grey wall

(Image credit: TBC)


Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.