Film: Space Bends with B&B Italia
To celebrate Patricia Urquiola's recently launched Bend Sofa, B&B Italia's 1,000th project, Wallpaper* has teamed up with acclaimed film director Johnny Hardstaff of Ridley Scott Associates to make this unique film, currently being shown at the B&B showroom in London.
Based on the design of the Bend Sofa itself, what initially intrigued Hardstaff was the flexibility and versatility of the furniture system. Setting the film within a room-sized invisible spatial grid system, vague and esoteric social movements are triggered as the seating system moves into various configurations.
As he explains: 'These vague and deeply abstracted social moments would be defined by the activities that might/would take place on/around these seating systems. For instance, social interactions and alienation might be evoked, and sex would be suggested.'
B&B Italia has long been known for its visionary and avant-garde campaigns in advertising. Most notable were early advertising campaigns by photographer Klaus Zauggin in the 1960s for the 'UP' range by Gaetano Pesce and the campaign for 'Le Bambole', where photographer Oliviero Toscani captured a bare-breasted model, Donna Jordan, nestling seductively in an armchair.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
-
Interni Venosta is a new furniture brand by the Dimorestudio founders
Launched at Milan Design Week 2024, Interni Venosta is Dimorestudio Britt Moran and Emiliano Salci's new brand, crafted by Tuscan manufacturer Fabbri Services and paying homage to 1970s Italian design
By Rosa Bertoli Published
-
Gucci’s ‘Design Ancora’ reimagines furniture classics in rich red
Gucci launches new editions of Italian design icons in an alluring deep red, showcased during Milan Design Week 2024
By Simon Mills Published
-
Loewe’s Jonathan Anderson drafts artists to create 24 extraordinary lamps at Milan Design Week 2024
Loewe creative director Jonathan Anderson commissioned international artists and artisans to explore ‘illumination within the house’ with a series of lamps and lighting installations, shown at a group exhibition at Milan Design Week 2024
By Scarlett Conlon Published