Ever onwards: Driade's Image Book reveals projects past and present
Last year, Italian company Driade enlisted architect David Chipperfield to curate the brand’s artistic direction. The first steps included introducing new designers to the collection and redesigning the Milanese showroom, now an all-white sculptural space.
As well as contributing product design for the brand, Chipperfield also introduced Driade’s inaugural Image Book, a photographic volume which presents the new pieces as well as furniture from the permanent collection through the art direction of John Morgan. To emphasise the continuity between past, present and future, the latest crop of Konstantin Grcic’s shelves were presented alongside archive pieces by the likes of Nanda Vigo and Marco Zanuso, while the book also includes Driade staples such as Fredrikson Stallard’s 'Basalt' collection and new pieces by design giant Enzo Mari.
Eschewing a standard catalogue style, the pieces, all with a strong sense of modernity and creative flair, were photographed by Berlin-based photographer Simon Menges against the suggestive backdrop of a stone quarry outside Verona.
‘Since its beginnings in 1968, Driade has, through its selection of designers and through the development of objects and furniture, represented a particular attitude, encouraging innovation and individuality, and enjoying a spirit of design diversity,’ says Chipperfield, who since taking the helm of the company has been quietly directing it while celebrating its roots. ‘Going forward, it is the intention of Driade to maintain its contribution to this culture and to continue to develop the generous balance between the individuality of the designer and the lose coherence and perspective so brilliantly determined by [founders] Adelaide Acerbi, Antonia Astori, and Enrico Astori.'