Diesel Living's remit is far wider than one might first realise. Beyond it's bold fashion persona there lies a strong interiors presence; there was the home accessories range with Seletti, lighting with Foscarini, kitchens and bathrooms with Scavolini, wood flooring with Berti and furniture with Moroso. Ever evolving, they are now adding a new string to their bow by way of a collaboration with Iris Ceramica to create ceramic and porcelain tiles.
Unveiled at Salone del Mobile, Diesel Living has collaborated with the Modena-based ceramic brand to create five unique designs based on a range of different finishes and effects for floors and walls.
'Starting from our strong military, rock and denim DNA, we started to imagine the house with a new layer composed by shiny and matte textures,' explains Diesel Living creative director Andrea Rosso. 'Together with Iris Ceramica we started to bring all our apparel expertise into a new format, having a texture like canvas or the surface of the leather jacket in a matte tile.'
The resulting collection includes Concrete, Industrial Glass, Camp, Stage and Hard Leather tiles. Some names of perfectly suit the effect desired (Concrete, Hard Leather), but others are more obscure: Stage refers to the anti-slip finishes used on stage constructions, while Camp references the canvas, sacking and tarpaulin of an army base camp, combined with the glossy glazed surface of majolica ware.
'We love patterns and textures coming from the world of clothing,' adds Rosso. 'With Berti, our partner for wooden flooring since 2015, we had a similar approach and the results are great.' It seems the tried-and-tested approach works.
When asked about the future of Diesel Living Rosso holds nothing back: 'We’d love to dress the entire home, giving each and every element of the interiors a dose of our Diesel-ness.'