Armani’s revamped London store houses fashion and interiors under one roof

Armani’s revamped London store houses fashion and interiors under one roof

Giorgio Armani gets a fresh start in London, with a completely reworked 1,000 sq m retail space that brings together the Italian house’s fashion and home collections under one roof for the first time. Located on Sloane Street, the two adjoining but interconnected boutiques feature silk wallcoverings in a discreet palette mimicking the marble and onyx floors.

An eye-catching double-height entrance offers a glimpse into the full scale of the new space, which boasts bespoke light fittings and a light-framed staircase. The main floor of the fashion boutique is dedicated to fragrance, beauty, watches and eyewear, while womenswear is presented upstairs, and menswear (including a Made to Measure service) on the lower ground floor.

Next door, and seamlessly connected by a curved walkway that also doubles as a display area for the brand’s wallpapers, rugs and textile collections, is the Armani/Casa boutique. The store will also house the brand’s Interior Design Studio, which offers a full design service to both private customers and trade.

‘The balance of sophisticated materials, precious finishes and warm atmosphere is the leitmotif connecting the two environments,’ says Giorgio Armani, who has been directly involved in the design of the space, which he describes as a ‘studio where the client is invited to discover my lifestyle philosophy’.

This opening is an important new retail step for Armani, assembling fashion and interiors and joining the dots in a single destination, in a key location for the designer. ‘London is a lively, exciting, ever-changing city,’ he says. ‘It’s an ideal laboratory of future lifestyles, which never fails to inspire me.’

As originally featured in the April 2018 issue of Wallpaper* (W*229)

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