A to Z: Aesop launches a digital design archive of all its stores
Our longstanding love affair with the Aussie skincare label, Aesop, goes far beyond its conscious formulations and pretty packaging. The individualized, design savvy approach that the company takes towards each of its boutiques is enough to push any cynic clean over the edge.
Over the last 28 years, Aesop has carefully assembled an array of un-missable stores by working with a range of emerging architects to create separate identities for each outpost. The fruits of its creative efforts have now been immortalized as a microsite called Taxonomy of Design, an online archive of stores that showcases the creative processes, materials and features of each location – perfect for those who can’t visit all in person.
Each boutique is presented with a vivid description, along with sumptuous images of the materials used in the space and its trademark features. From the white oak-lined Newbury Street shop in Boston to the pink walled North Melbourne store, located in an old Victorian manor house, each space is a distinctive treasure to behold.
The site also features a series of film interviews with partner architects and designers, such as Snohetta, who created a reverent, church-like space for the Prinsengate boutique in Oslo, and Paolo Mendes da Rocha and Metro Arquitetos who designed a modernist interior for the Sao Paolo store. Easily organized by locale, materials or signature features, the site is a seductive visual glossary that spins the conventions of retail architecture and design on its head.