Edra takes over 8899 Beverly with an immersive showcase of art and design
During Frieze LA, Edra worked with Creative Art Partners to transform 8899 Beverly into an immersive showroom space merging art and design
Against the panorama of West Hollywood, Edra, Diva Group and 8899 Beverly display an immersive collection of art and design. In tandem with Frieze LA, the exhibit will showcase specifically curated pieces from Diva Group’s Edra coupled with art from Creative Art Partners.
Edra installation at 8899 Beverly
Situated within Penthouse West, visionary Italian design house Edra presents its iconic designs which merge functional craftsmanship with sculptural artistry. The eye-catching creations by Campana Brothers & Francesco Binfaré were carefully curated by Eclat’s Creative Director, Hanane El Moutii, with complimentary touches from a rare collection of artworks from Zimbabwean artists Moffat Takadiwa and Julio Rizhi.
Within the grand space with sweepingly high 14-foot ceilings, Edra (a name that references the Greek and Roman exedra, a room with benches for meeting and conversation) takes centre stage with its notable deep colours and textural pieces. The ‘Boa’ sofa by Fernando and Humberto Campana showcases the brand's artistic language, while the ‘On the Rocks’ sofa focuses entirely on comfort. The ‘Pack’ sofa by Francesco Binfaré reflects Edra’s innovative luxury.
Draping along the walls, Creative Art Partnerships showcase Takadiwa’s tactile art, utilising discarded materials. Rizhi offers a dystopian take on sculptures, encouraging viewers to ponder over its complexities.
The Penthouse at 8899 Beverly provides the perfectly elegant backdrop for the showcase. A terrace in Italian Travertine stone, and floor-to-ceiling Swiss Vitrocsa glazing adds a mid-century appeal and attention to handcrafted design. Against the cityscape vista, there is dynamic synergy between art, design and its location. With a gentle nod to historic details, yet entirely innovative, it creates an immersive experience throughout.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
West Hollywood,
CA 90048
Tianna Williams is the Editorial Executive at Wallpaper*. Before joining the team in 2023, Williams taught scuba diving for three years before heading into journalism. Previously she has been involved covering social media and editorial for BBC Wales, Ford UK, SurfGirl Magazine, and Parisian Vibe, while also completing an MA in Magazine Journalism at Cardiff University. Her work covers writing across varying content pillars for Wallpaper*.
-
Perron Design’s bespoke mountain retreat in Quebec is a house that thinks it’s a hotel
Chalet Bertha is a bespoke mountain retreat set at the top of Quebec’s famous Le Massif de Charlevoix resort, inspired by the interiors of the world’s best boutique hotels
By Jonathan Bell Published
-
A new limited-edition Rhodes piano and Gibson doubleneck guitar aim for the stars
The new Rhodes Mk8 Earth Edition piano and Gibson Jimmy Page EDS-1275 Doubleneck guitar revisit classic instruments at a price
By Jonathan Bell Published
-
The new interior design trends we spotted at Salone del Mobile 2024
These are the interior design trends to look out for in 2024 and beyond, from soft upholstery to conversation pits and low dining
By Rosa Bertoli Published