Today, Buly 1803 is best know as a purveyor of unusual beauty goods, offering everything from Mimi Senketsu oil, a natural ear cleaner, to Kyo Beni Hana lipstick, made from precious flower petal pigments and one of the most expensive lipsticks in the world.
Innovation is key to survival. So it’s no surprise that Officine Universelle Buly 1803 has existed in some form or another for over two centuries. Its founder Jean-Vincent Bully made a name for himself throughout Napoleonic era Europe with his Vinaigre de Bully, ‘a patented aromatic lotion to perform ablutions’ or, more simply, a face wash.
With that in mind, Buly 1803's scented patches are a welcomed new product at a time when we can all use a little light relief. The delicate scents provide a bit of comfort to what can sometimes be the stifling experience of wearing a mask. While the fun sticker format is a clever, lighthearted touch to our new reality.
Continuing on its reputation as an innovator, the brand has just launched a range of scented stickers for perfuming face masks. Available in three scents – eucalyptus, peppermint, and lemon – the patches can be stuck onto any type of mask for up to six hours of use.
The idea that fragrance can act as a conduit for wellbeing is nothing new, as evidenced by aromatherapy’s long history or, more recently, the emergence of ‘functional fragrances’ like The Nue Co.’s anti-stress perfume.
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Mary Cleary is a writer based in London and New York. Previously beauty & grooming editor at Wallpaper*, she is now a contributing editor, alongside writing for various publications on all aspects of culture.
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