MOST at Selfridges, London

A celebration of all things easily overlooked, the ‘Museum of Small Things’ opened in Selfridges’ Ultralounge last week.
A collaborative effort from the creative team at the Oxford Street store, the Nicola Schwartz-founded creative agency and publishing company, Pocko, and designer Kit Grover, the ‘Museum of Small Things’ features work from over 20 Pocko-represented artists alongside pieces from a throng of well-established British names.
With work from the likes of Grayson Perry; jewellery designer Shaun Leane; Bob and Roberta Smith (whose quivering Jelly text-work has become a slogan for the exhibition) and Richard Wentworth, the show – in the words of Selfridges - consists of ‘modest masterpieces, under-valued in cultures where biggest is better and mega is best’.
Five of the store’s many on-street entrances will direct shoppers into the Ultralounge, where MOST has been co-curated by Schwartz and Grover to resemble an oversized cabinet of curiosities.
Alongside the month-long exhibition, Selfridges will also play host to a MOST pop-up shop, featuring a range of purchasable pieces from a selection of the artists on show - including a limited edition handbag by Grayson Perry and an outsized art magazine inspired by work from the exhibition, published by Pocko.
'Beyond The Sky' by Momo, 2010
'Window' by Nomoco, 2010
Detail from 'Beyond the Forest' by Nomoco, 2010
'Beyond the Forest' by Nomoco, 2010
'Terra Firma' by Richard Wentworth, 2009
'Artists Ruin It For Everyone' by Bob and Roberta Smith, 2010
'Tibetan Idol 16' by Gonkar Gyatso, 2010
'Bird's Nest Headdress' by Shaun Leane and Philip Treacy, for Alexander McQueen, as part of Swarovski Runway Rocks
ADDRESS
Selfridges
400 Oxford Street
W1U 1AT
London
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