Fashion week’s quieter side uncovered in Joachim Mueller Ruchholtz’s model portraits
Photographer Joachim Mueller Ruchholtz spent two years capturing the mellower side of the often correscating international fashion scene. A new book, launching in London on 1 October (in the hangover period after this season’s shows), contains Mueller Ruchholtz’s quiet series of portraits, depicting off-duty fashion models in Paris, London, Berlin, Helsinki; as they are, lounging, relaxing, simply existing, before majestically stalking the runway.
Each protagonist in Portraits also graces the books of Eva Gödel’s Düsseldorf-based modelling agency Tomorrow Is Another Day. ‘Gödel is in interested in male archetypes,’ writes Lucy Kumara Moore (of Claire de Rouen Books) in the books’ introduction, which is self-evident in the eclectic mix of male models represented in Mueller Ruchholtz's imagery. It becomes a catalogue not just for what it means to be a young male model, but what it means to be ‘male’, in general.
Vincent, Paris, January 2018, from Portraits, 2018
‘Are they boys or are they men?’ Kumara Moore continues. ‘They’re caught between worlds – between adolescence and adulthood, the ordinary and the luxurious, the known and the new – some of them were travelling out of their hometowns for the first time.’ It’s in these ‘in-between moments that identities are formed’, and Mueller Ruchholtz documents the unfolding of ‘I' on film.
Though not necessarily devoid of pose’, each image is categorised by its relaxed informality; caught in a hotel room here, a living room there. ‘They’re pictures taken at stolen moments along the urban circuit of a restless, globalised fashion industry,’ Kumara Moore writes. ‘But even though these men might be walking Raf Simons or Hugo Boss the next morning, there isn’t much to indicate privilege or decadence in their surroundings.’
Distinct from the complex, rarified fashion universe, the male models take on new personas in Mueller Ruchholtz’s photographs. Plays with light and colour dance upon these unique character portraits, creating sustained and meditative reflections on identities often moving too quickly to study with such exactitude.
INFORMATION
Portraits will launch on 1 October at 5 Carlos Place, London. For more information, visit the Palm Studios website
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.
-
What one writer learnt in 2025 through exploring the ‘intimate, familiar’ wardrobes of ten friendsInspired by artist Sophie Calle, Colleen Kelsey’s ‘Wearing It Out’ sees the writer ask ten friends to tell the stories behind their most precious garments – from a wedding dress ordered on a whim to a pair of Prada Mary Janes
-
Year in review: 2025’s top ten cars chosen by transport editor Jonathan BellWhat were our chosen conveyances in 2025? These ten cars impressed, either through their look and feel, style, sophistication or all-round practicality
-
Eddie Olin's furniture that merges heavy metal with a side of playfulnessWallpaper* Future Icons: London-based designer and fabricator Eddie Olin's work celebrates the aesthetic value of engineering processes
-
Inside the seductive and mischievous relationship between Paul Thek and Peter HujarUntil now, little has been known about the deep friendship between artist Thek and photographer Hujar, something set to change with the release of their previously unpublished letters and photographs
-
Nadia Lee Cohen distils a distant American memory into an unflinching new photo book‘Holy Ohio’ documents the British photographer and filmmaker’s personal journey as she reconnects with distant family and her earliest American memories
-
Out of office: The Wallpaper* editors’ picks of the weekThe rain is falling, the nights are closing in, and it’s still a bit too early to get excited for Christmas, but this week, the Wallpaper* team brought warmth to the gloom with cosy interiors, good books, and a Hebridean dram
-
Inside Davé, Polaroids from a little-known Paris hotspot where the A-list playedChinese restaurant Davé drew in A-list celebrities for three decades. What happened behind closed doors? A new book of Polaroids looks back
-
Inside the process of creating the one-of-a-kind book edition gifted to the Booker Prize shortlisted authorsFor over 30 years each work on the Booker Prize shortlist are assigned an artisan bookbinder to produce a one-off edition for the author. We meet one of the artists behind this year’s creations
-
Out of office: The Wallpaper* editors’ picks of the weekThis week, the Wallpaper* editors curated a diverse mix of experiences, from meeting diamond entrepreneurs and exploring perfume exhibitions to indulging in the the spectacle of a Middle Eastern Christmas
-
14 of the best new books for music buffsFrom music-making tech to NME cover stars, portable turntables and the story behind industry legends – new books about the culture and craft of recorded sound
-
Jamel Shabazz’s photographs are a love letter to Prospect ParkIn a new book, ‘Prospect Park: Photographs of a Brooklyn Oasis, 1980 to 2025’, Jamel Shabazz discovers a warmer side of human nature