Hauser & Wirth opens ninth gallery in St. Moritz designed by Luis Laplace

Hauser & Wirth opens ninth gallery in St. Moritz designed by Luis Laplace

Art powerhouse Hauser & Wirth has opened a gallery space in the Swiss alpine town of St. Moritz. Paris-based architect Luis Laplace led the interior remodelling of a former retail space at the Palace Galerie to adapt it to Hauser & Wirth’s international exhibiting standards, while also bringing the contextually unique qualities now expected of the global brand. The gallery is Hauser & Wirth’s ninth location internationally and third Swiss location, since its founding in 1992 in Zurich.

Laplace’s brief from Manuela and Iwan Wirth, founding directors at Hauser & Wirth, was to transform the two first floors of the existing building owned by Badrutt’s Palace Hotel in the centre of St Moritz into public gallery spaces and a last floor into showrooms for private viewings, with a comfortable space for entertaining.

After working on Hauser & Wirth’s Somerset location in the UK where he converted a series of 18th-century farm buildings into exhibition spaces, and the interior design of the traditional ski chalet space, Le Vieux Chalet in Gstaad, which opened in 2015, Laplace has developed an understanding of the Hauser & Wirth concept, in which architecture and place has played an important role.

Hauser & Wirth St Moritz Luis Laplace

Photography: Katharina Lütscher. Courtesy Hauser & Wirth

‘While St. Moritz does have a consistent language for certain Hauser & Wirth’s details, it also adapts for a slightly different use,’ says Laplace, who designed the space to reflect its role as a seasonal resort that attracts attention for a shorter period of time and had to be extremely flexible.

From Mayfair to Downtown LA, one can always expect something special from a Hauser & Wirth gallery, which brings a distinct knowledge of its neighbourhood and local art scene, while injecting something international into the urban fabric, becoming a design destination and an art crowd pilgrimage.

The location of St. Moritz held a special significance to Iwan Wirth, as it was at the Hotel Carlton in 1987, that at the age of 17 he organised his first exhibition with works by Daniel Spoerri, Le Corbusier, and Marc Chagall. Creatively, the town has been known as the home to the Giacometti family and alpine painter Giovanni Segantini, as well as a resort attracting visitors such as Friedrich Nietzsche, Thomas Mann and artists including Gerhard Richter, Julian Schnabel, Richard Long, and Joseph Beuys.

St Moritz

Photography: Katharina Lütscher. Courtesy Hauser & Wirth

‘Every site is unique,’ he says of the Hauser & Wirth galleries. ‘I believe that context is crucial for each jobsite, in this particular case [at St. Moritz] we played with the enormous amount of light coming inside the building via the snow’s reflection. We looked into a very special tone and finishes for the wood floor. While the finishes are very sharp, it feels natural to a mountain context. We also added a more mountain chalet approach thanks to soft finishings, materials, textures and fabrics.’

This was far from the scene of the original site: ‘When I first visited the project, I found a three-floor concrete raw shell space, which is the opposite of Hauser & Wirth’s DNA,’ says Laplace. ‘This was a naked building combined with capricious partitions for a gallery’s uses built over time. We needed to transform this set up in rooms where you actually enjoy spending time.’

Laplace made a series of edits across the 410 sq m space including reversing a prominent and complicated vertical circulation, to place emphasis into the exhibition spaces. The resulting design allows the stairs to ’disappear’ into the rooms by hiding architectural elements with discreet lower walls or bookshelves. There were other major challenges to overcome. Large windows were also not ideal for the gallery use, ‘allowing excessive light inside and leaving too little space for art hanging’.

Louise Bourgeois at Hauser & Wirth St Moritz

Installation view, ‘Louise Bourgeois. Papillons Noirs’ at Hauser & Wirth St. Moritz. Photography: Stephan Altenburger Photography Zürich. © The Easton Foundation / VAGA at ARS, NY / ProLitteris, Zurich. Courtesy The Easton Foundation and Hauser & Wirth

‘I decided to create an internal wall skin that would enable large art walls while keeping the existing façade intact. There was also an internal balcony suspended over three floors, useless for an art gallery. This took a lot of space, so I decided to close one floor, leaving only the first floor open to let natural light flow in the ground floor level,’ he says.

However, the biggest challenge for Laplace was completing the project in just three months: ‘I still cannot believe what we have done in such a short period of time,’ he exclaims.

His hard work did not go underappreciated and the longstanding collaboration between architect and gallerists has matured further as a result. ‘After we completed the project, Iwan Wirth’s concluded that the St. Moritz gallery is a fusion of a Hauser & Wirth and Laplace universes. I have been working for the gallery, Manuela and Iwan for almost 20 years, so I know them quite well, somehow we’ve developed a deep mutual understanding about the use of art spaces in different sites.’ §

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