Ninjago is a world where ancient temples exist alongside powerful dragons, mechanical giants and ninjas mastering elemental powers. Drawing on mythology, martial arts and East Asian influences, Lego’s long-running franchise (initially released in 2011) began as a toy line before expanding into television, film and video games. Yet beneath its battles, mystical powers and fantastical landscapes, the series has always been about how young people can unlock their potential.
To mark Ninjago’s 15th anniversary, Lego has partnered with New York-based artist Futura to create new artwork drawing on the fantasy series. It brings together two worlds connected by imagination, curiosity and a shared instinct for world-building.
The artist, Futura, posing with the three figurines
Inside the Lego x Futura Ninjago collaboration
Born Leonard Hilton McGurr in New York, Futura adopted his moniker as a teenager when he emerged from the city’s graffiti and subway culture during the 1970s. From the beginning, anonymity became a space for invention. ‘I started off anonymous but wanted to create a mythology behind my work,’ he explains. That impulse would become central to a practice populated by recurring characters, symbols and forms that together feel like fragments of a larger universe.
Over the decades, Futura developed a distinctive graphical approach of fluid aerosol gestures, atmospheric colour and floating forms. Figures such as Pointman emerge from these compositions as different facets of an imagined future. Moving between painting, sculpture and product design, he has continually expanded that language without losing his youthful approach. This energy and playfulness drew Lego to Futura, whose visual language seemed naturally suited to the Ninjago series; he has now been named an official creative collaborator and artistic co-creator for the brand.
At Futura's workshop, figurines of his independent work abound, including his Pointman character, seen here
Tests and models in Futura's studio
The collaboration began in Billund, Denmark, at Lego’s headquarters. There, Futura met the designers shaping Ninjago, delved into the company’s archives and witnessed how designs move from an initial sketch to a finished object. Walking through the factory and seeing the precision and care invested in every component shifted his sense of what the partnership might become. ‘My visit completely expanded my vision of what could be possible,’ he says. ‘After that experience, I truly understood the outcome would be fantastical.’
Back in New York, McGurr’s studio became a playground of scattered bricks and unfolding ideas. At the centre was the minifigure, one of Lego’s most important storytelling objects, first launched in its current form in 1978. This plastic figurine became the vessel for Futura to carry his visual language into the Ninjago universe. As a result, ‘the design process began with simple silhouettes, front, back and side views’.
Interior aspect of Futura's New York space, where his own projects blend with Lego builds
Works in development in Futura's studio
A natural point of departure was Pointman, Futura’s elongated, futuristic figure that has appeared throughout his work for decades. With its sharp edges, stretched head and extended limbs, this alien-like symbol exists somewhere between human and machine. But the intention was never simply to reproduce this character as a minifigure. Instead, the Lego team worked closely with Futura to explore how elements of his creative style could be translated into the Ninjago world – the result was Ninja of the Futura, a 3D art piece. ‘We started by working up sketches of a mask, gear and body plates,’ says Futura.
Pointman’s influence is most clearly seen in this new artwork, its elongated form, pointed details, and sharp oval eyes echoing the silhouette of Futura’s iconic figure while fitting carefully within the Ninjago universe. In Lego’s fantasy series, this type of accessory conceals a person’s identity, but can also be a powerful magical artefact, giving the design both a visual and narrative role. Yet for the New York-based artist, appearance is only the starting point.
The famous Lego figurine is a key feature in the Ninjago artwork
Futura during his first visit to Lego's Billund headquarters, working on sketches and ideas
‘There are two parts to creating this character. What they look like and, more importantly, who they are,’ explains Futura. ‘There is so much room to tell a wonderful story, but we also have to respect the audience Ninjago has created and understand how young people grow with that world.’
Rather than creating a hero defined by strength alone, Futura has imagined a grounded figure who acts as a teacher to the young ninjas. ‘The character does not necessarily need to be the strongest or have the most spectacular powers. His strength could come from knowledge, experience and wisdom,’ states Futura. To reflect this, Ninja of the Futura’s rucksack is filled with tools rather than combat. ‘The backpack has an assortment of selected items, not weapons, but necessary tools. These will be of great power to the character and the community,’ he explains.
Ninjago pieces from the fantasy series existing figurines in Futura's studio space
Building blocks in the artist's New York space
Futura’s collaboration with Lego also includes original artworks that reimagine fan favourite characters from the fantasy series, Nya and Kai. ‘This project feels bigger than a single product. It brings together an entire world that can continue to grow.’
For Futura, collaborating with the Danish toymaker marks the fulfilment of a long-held ambition. A lifelong Lego collector, he had imagined what it might be like to work with the company for decades, long before the opportunity became a reality. ‘For years, I always thought it would be incredible to work with the brand, and now it is happening,’ he notes. ‘This is not a vanity project or simply about being able to say that I worked with Lego. What excites me is the possibility of becoming part of a story that can guide, empower and inspire young people.’
Lego archive shot in Billund
The Lego office, part of the first phase of its new Billund campus in Denmark, designed by CF Møller Architects
Ultimately, the collaboration goes beyond placing an established artist within a global franchise. Through Futura’s work, the Ninjago universe introduces a different idea of what power can look like in the series. Not greater strength or a more spectacular weapon, but knowledge, experience and the ability to pass both on.
In a fantasy world built around young ninjas learning to master extraordinary powers, Futura’s character feels especially fitting. He offers a reminder that growing stronger is not only about what you can do, but what you can share, teach and leave with others.
The new partnership will be experienced for the first time on Friday 18 September 2026 at the I Park Mall Yongsan, Seoul, as part of the Lego Ninjago: Legends DuskFall Fan Event