Sophie Ashby creates interior concept at Holland Park Villas

Sophie Ashby creates interior concept at Holland Park Villas

Set within a quiet, West London cul de sac, Holland Park Villas launched about a year ago, and the wide range of high end apartments on offer disappeared fast. Now, the final few are being launched with an interior concept by Studio Ashby. 

Masterminded by developers Native Land and designed by architects John McAslan + Partners (also featuring interior design by Studio Reed and landscaping by Gillespies), the scheme, which comprises around 70 homes, is conceived to offer comfortable and welcoming contemporary spaces for its residents; who enjoy generously proportioned apartments, a range of amenities and common areas, such as a study, lounge, movie suite, and spa/gym area by Bodyism. 

Holland Park Villas is situated in a quiet spot of West London. Photography: Mel Yates

The newly designed residential interiors led by Studio Ashby’s founder, Sophie Ashby, are inspired by the context, look and feel of the Holland Park area; ‘in particular the jewel-like tones of Kyoto Garden and Leighton House’, the team explains.

As a result, the contemporary interiors feature a balanced, eclectic mix of modern and antique furniture and objects, enhanced by carefully selected artwork and soft furnishings. 

The development offers a range of amenities for residents, such as a communal lounge, library and meeting areas. Photography: Mel Yates

‘We have created an aesthetic based on an imagined inhabitant; someone who is interested in the arts, spending an afternoon wandering through Holland Park, visiting the Design Museum, taking a stroll down Portobello Road’, says Ashby. ‘They are a collector of beautiful things with a strong interest in travel, art and antiques.’

Ashby’s fresh and playful concepts elegantly mix a sense of style with that lived-in feel that we all associate with a real home; all matched with Holland Park Villa’s long list of special features and services – from its 20m long swimming pool to its climate-controlled wine cellar and wealth of activities for children on offer. §

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