Set within a quiet, West London cul de sac, Holland Park Villas launched about a year ago, and the wide range of high end apartments on offer disappeared fast. Now, the final few are being launched with an interior concept by Studio Ashby.
Masterminded by developers Native Land and designed by architects John McAslan + Partners (also featuring interior design by Studio Reed and landscaping by Gillespies), the scheme, which comprises around 70 homes, is conceived to offer comfortable and welcoming contemporary spaces for its residents; who enjoy generously proportioned apartments, a range of amenities and common areas, such as a study, lounge, movie suite, and spa/gym area by Bodyism.
Holland Park Villas is situated in a quiet spot of West London.
The newly designed residential interiors led by Studio Ashby's founder, Sophie Ashby, are inspired by the context, look and feel of the Holland Park area; ‘in particular the jewel-like tones of Kyoto Garden and Leighton House', the team explains.
As a result, the contemporary interiors feature a balanced, eclectic mix of modern and antique furniture and objects, enhanced by carefully selected artwork and soft furnishings.
The development offers a range of amenities for residents, such as a communal lounge, library and meeting areas.
‘We have created an aesthetic based on an imagined inhabitant; someone who is interested in the arts, spending an afternoon wandering through Holland Park, visiting the Design Museum, taking a stroll down Portobello Road', says Ashby. ‘They are a collector of beautiful things with a strong interest in travel, art and antiques.'
Ashby's fresh and playful concepts elegantly mix a sense of style with that lived-in feel that we all associate with a real home; all matched with Holland Park Villa's long list of special features and services – from its 20m long swimming pool to its climate-controlled wine cellar and wealth of activities for children on offer.
INFORMATION
For more information visit the Sophie Ashby website
-
Fashion meets art in Axel Arigato and Alvin Armstrong's colourful collaborationAxel Arigato and Brooklyn-based artist Alvin Armstrong have partnered on a limited, capsule collection of ready-to-wear, accessories and sneakers
-
Where to buy second hand furniture online, according to Wallpaper* editorsFuelled by a shift toward circular design and a rejection of fast furniture, these resale platforms prove that beautiful interiors start with something pre-loved
-
Elevate your fitness journey at the best luxury gyms in LondonWhether you want to embrace your inner zen or throw a boxing punch, here is our pick of the best luxury gyms in London, offering superior services and surroundings
-
Tempted to try building with stone? This project will convince you of its meritsWelcome to the Future Observatory's The Stone Demonstrator, a project conceived to show off the material's strong points, now on display in West London
-
Step inside this Clerkenwell Rooftop, transformed into a minimalist urban abodeA Clerkenwell Rooftop has been transformed by Studio Felicity Bell into a minimalist modern home, featuring airy interiors and long views of London
-
Richard Seifert's London: 'Urban, modern and bombastically brutalist'London is full of Richard Seifert buildings, sprinkled with the 20th-century architect's magic and uncompromising style; here, we explore his prolific and, at times, controversial career
-
Welcome to The Gingerbread City – a baked metropolis exploring the idea of urban ‘play’The Museum of Architecture’s annual exhibition challenges professionals to construct an imaginary, interactive city entirely out of gingerbread
-
The Architecture Edit: Wallpaper’s houses of the monthFrom Malibu beach pads to cosy cabins blanketed in snow, Wallpaper* has featured some incredible homes this month. We profile our favourites below
-
Meet Forefront, a cultural platform redefining the relationship between art and architectureForefront co-founder Dicle Guntas, managing director of developer HGG, tells us about the exciting new initiative and its debut exhibition, a show of lumino-kinetic sculptures in London
-
Corten curves and contemporary flair transform this terraced house in LondonCagni Williams Associates’ sensitive refurbishment of a south London Edwardian house features a striking and sustainable Corten steel extension
-
You may know it as ‘Dirty House’ – now, The Rogue Room brings 21st-century wellness to ShoreditchThe Rogue Room – set in the building formerly known as Dirty House by Sir David Adjaye, now reinvented by Studioshaw – bridges wellness and culture in London's Shoreditch
