'Betty Sue' by RSA Films for Agent Provocateur

By Jessica Kiddle

Fresh from directing Wallpaper's first foray into erotic movie making, RSA Films has teamed up with Agent Provocateur to explore the worlds of fashion and sex on screen once again.

Ridley Scott's production company has created a two-minute film for the lingerie label's A/W 2010 campaign, accompanied by a look book of filmic stills and video shorts. The noir tinged 'Betty Sue' is the creation of RSA's Johan Renck. 'I enjoy knickers,' he says. 'They are a glorious garment. We all do the most we can to get as close to knickers as possible.'

Watch Betty Sue by RSA Films

Featuring catwalk veteran Kirsty Hume as its protagonist, the film is lxurious and sexy but laden with a sense of humour, which sums up the direction Sarah Shotton is taking the company, after assuming the Creative Director mantle earlier this year.

Agent Provocateur has also given us a behind-the-scenes look at the making of the film. Watch it here.

1 September 2010 | Fashion