The Tel Aviv-based artist Naama Roth has launched a new exhibition at Feinberg Projects, opened this week. Entitled 'Architexture', the show will run through March at the forward-thinking, interdisciplinary gallery, located in the heart of the Israeli city.

It makes sense to showcase Roth’s latest work here, which uses a medley of industrial materials (masking tape, plywood, plastic and wallpaper included), alongside abstract images on canvas and on video. The exhibition deftly bridges a curious dissonance between installation, artwork and gallery space. 'In "Architexture", the media, materials, images and even gallery space are challenged, broken down and separated from the observer', says Roth. 'My process thrives in the cracks between formalities of media where painting refuses to be painting'.

Ori Feinberg, founder of Feinberg Projects, is always on the hunt for 'innovative emerging artists, [to show] side by side with more established ones with a bold artistic vision'. He explains: 'We are very excited about presenting first solo shows by extremely talented emerging artists like Naama Roth, who only last year received her BFA from Shenkar College of Engineering and Design.' Part of Feinberg Projects' mission is to develop artists’ careers from the very beginning and to expose their creative vision to a broad audience, both locally and internationally.

'"Architexture" crosses mediums and notably alters the space that people thought they knew, providing them with a fresh, new experience', says Feinberg. 'We are trying to achieve this experience in each of our shows'.