Mondaine has made its Classic Collection of watches vegan-friendly, with grape leather straps that remain at the same price point and stay faithful to the distinctive and classic watch design aesthetic established in 1986.
‘We wanted to work with a partner who could supply us with the best possible quality and, just as important, a partner with the right certification, references, and documentation,’ says Mondaine senior vice president Thomas Nedergaard. ‘It was important to work with a partner that cares as much about the environment as we do.’
Mondaine vegan watch straps are a sustainable option
The partnership with Italian manufacturer Vegea carefully considers the look and feel of the original straps through an intricate upcycling process. Waste from wine production – including the stems, seeds and skins of grapes – is converted into soft, comfortable and vegan accessories.
‘We have worked with sustainable materials and recycling since the 1980s and are constantly testing new materials,’ Nedergaard adds. ‘It is in the DNA of our company to look for new and more sustainable materials. We wanted to make absolutely sure that we could live up to our Swiss-made quality standards and have therefore spent extra time on quality tests of new alternative materials to ensure this is the case. We are delighted to have launched our first vegan grape leather strap on our Classic Collection, with plans to roll out sustainable strap options across the full Mondaine range.’
For now, the vegan watch straps in black or brown and with distinctive red stitching can be worn with a variety of different case sizes and with either the brushed or polished stainless steel.
‘There are a lot of different alternatives to cow leather,’ Nedergaard says. ‘Our biggest challenge was to find the best and most durable alternative. We have carried out numerous tests in Swiss laboratories to find the best material. Most important – it is cruelty-free. Secondly, it turns out to be more robust than cow leather. It doesn’t make a difference in our production process, and that is exactly the point we want to make. We can use better and more sustainable materials at no extra cost for the consumer or the supplier.’
mondaine.com (opens in new tab)
Hannah Silver joined Wallpaper* in 2019 to work on watches and jewellery. Now, as well as her role as watches and jewellery editor, she writes widely across all areas including on art, architecture, fashion and design. As well as offbeat design trends and in-depth profiles, Hannah is interested in the quirks of what makes for a digital success story.
Design Miami 2022 explores the golden age of the future
Design Miami 2022 (30 November – 4 December) aims at ‘rebooting the roots of our relationship with nature and collective structures, ecospheres, and urban contexts’
By Sujata Burman • Published
Inspired by Japanese craft, Ten c is making clothes to last forever
Ten c’s latest collection plays on the idea of ‘hybridisation’, riffing on archetypal garments with Alessandro Pungetti’s unique eye for colour, fabric and form
By Jack Moss • Published
Daily Tous les Jours’ singing benches bring play to public spaces in Indiana
Canadian collective Daily Tous les Jours imagines a world where public play is commonplace with Daydreamer, a set of spinning benches that provides a space to connect
By Martha Elliott • Published