With the release of the original Big Bang watch in 2005, Hublot reinvented classic watch design. Oversized, with a juxtaposition of materials and exaggerated case details, the bold watch encapsulated then-CEO Jean-Claude Biver’s philosophy of innovation. Now, Hublot is redrawing the parameters with the latest addition to the Big Bang family, the Square Bang Unico All Black, which eschews the brand’s typical round- and barrel-shaped watches in a geometrical U-turn.
By rethinking the watch architecture as a square for the first time, the piece prompted a redesign of the structure, in order for the round movement to fit into a rectilinear case.
The new silhouette makes a sharp foil for the familiar features that remain, with the contrasting satin-finished and polished black ceramic, and the screws on the bezel, staying faithful to the Big Bang’s distinctive aesthetic.
A version of this article appears in the January 2023 Future Issue of Wallpaper*, available in print, on the Wallpaper* app on Apple iOS, and to subscribers of Apple News +. Subscribe to Wallpaper* today
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Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.
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