Prada unveils first sustainable fine jewellery collection

Sustainable design is given a stylish spin in the hands of Prada, which has unveiled its first fine jewellery collection crafted from certified recycled gold. The ‘Eternal Gold’ collection of earrings, necklaces and bracelets combines Prada’s distinctive design codes – the triangle appears in every design, whether as a clasp, a chain link, or the head of a snaked bracelet – with a considered craftsmanship.

For the first time,  Prada use 100% verifiable recycled gold and diamonds, in a process fully traceable and verified by the Responsible Jewellery Council, with customers able to track the origins, source and production history of each design. As well as being drawn from eligible sources, the recycled gold also includes industrial gold and precious objects.

It is a reworking of tradition reflected in the jewellery itself, which offers an offbeat rethink of classic forms in nearly 50 genderless pieces. Heavy-duty golden chains cut sharp, overblown silhouettes in a play on proportion, undulating coils of gold bring a sinuous sensuality to a fitted bracelet, while the familiar form of the heart motif, here a choker, nods to 1990s nostalgia.

The new collection marks a significant step for the luxury brand, which has logged records of verification on Aura Consortium Blockchain’́s platform, ensuring easy accessibility for the customer and intertwining distinctive Prada signatures with a chic consciousness.

INFORMATION

prada.com