Cartier pays homage to its most iconic designs
The Cartier Santos, Tank, Trinity, Love, Juste Un Clou, Panthère and Ballon Bleu jewellery and watch collections have been brought together for the first time
‘Our pieces are marked by a purity of line, a precision of form and precious details,’ says Arnaud Carrez, head of international marketing and communications, Cartier International, on the new campaign devoted to the maison’s iconic designs. ‘We wanted to celebrate them all together and show what they have in common.’
Cartier is shining the spotlight on classic collections from the last century, with the Santos, Tank, Trinity, Love, Juste Un Clou, Panthère and Ballon Bleu all celebrated as a lesson in lasting design.
The pieces are significant in acting as cultural markers, their designs reflecting the mood of the generation in which they were created. ‘It’s quite difficult to date a Cartier watch,’ Carrez adds. ‘Look at the Tank, dating from the beginning of the twentieth century, which is equally as contemporary as today’s version. First and foremost we respect our dynamic heritage, constantly enriching it by expanding it and pushing boundaries. We ensure all our creations transcend time. It is a challenge to reinvent and reinterpret a new collection – sometimes we say it is more challenging than creating a new design.’
A Cartier design is characterised by its simple lines and plays on geometry, seen in the gentle curve of the Love bracelet or in the depth of the Santos case. Stringent proportions ensure a piece is comfortable to wear. ‘Our pieces cater to all generations,’ says Carrez. ‘In the current climate, they can bring reassurance.’
Alongside the classic collections, Cartier will be releasing a new limited edition Tank Cintrée, three years after its relaunch (pictured below).
INFORMATION
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.
-
Remembering Christopher Charles Benninger (1942-2024)
Architect Christopher Charles Benninger has died in Pune, India, at the age of 82; we honour and reflect on his passing
By Aastha D Published
-
Chanel shows its sporting colours with a bold high jewellery collection
Chanel's high jewellery collection is inspired by its founder’s athletic aesthetic
By Hannah Silver Published
-
Sarah Solis’ first furniture collection is an homage to art deco
‘Is it weird to call furniture sexy?’ Los Angeles-based designer Sarah Solis discusses her debut furniture line and new brand and store, Galerie Solis
By Dan Howarth Published
-
Cartier celebrates the art of craft in Venice
Cartier has created a unique piece for Homo Faber 2022 that is at once jewellery and objet d’art
By Hannah Silver Last updated
-
Cartier high jewellery watches encompass playful design codes
The Indomptables de Cartier watch collection draws on Cartier’s history of incorporating animals into iconic designs
By Hannah Silver Last updated
-
Make a statement with these high jewellery brooches
In honour of Madeleine Albright (1937 – 2022), who as US secretary of state frequently communicated her diplomatic intentions through a vast collection of brooches, we revisit an exquisite array of high jewellery pieces, first featured in Wallpaper’s October 2016 issue
By Caragh McKay Last updated
-
Cartier wins Best Glove Affair: Wallpaper* Design Awards 2022
The Cartier Clash [Un]Limited mitten watch, by Cartier, is crafted from supple rose gold mesh and set with nearly 1,600 diamonds
By Hannah Silver Last updated
-
Watches for men nod to sporty design codes
You’ll see why we’re big on these sporty watches for men
By Hannah Silver Last updated
-
The American Museum of Natural History celebrates animal jewellery
A new exhibition, Beautiful Creatures, marks the opening of the new Allison and Roberto Mignone Halls of Gems and Minerals
By Hannah Silver Last updated
-
Cartier’s new watch pays tribute to the original 1920s bell-shaped design
The Cartier Privé Cloche de Cartier has been unveiled as one of Cartier’s key watch launches of the year
By Hannah Silver Last updated
-
Cartier Tank Asymétrique wins Best Watch Revival: Wallpaper* Design Awards 2021
The classic Cartier watch has been reworked for a modern generation
By Hannah Silver Last updated