Introducing Wallpaper* Blue

Meet our new brand hue created in collaboration with James Cropper, one of the UK’s oldest paper companies

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We’d like you to meet Wallpaper* blue, the new colour developed by our creative director Sarah Douglas during a fruitful year-long collaboration with one of the UK’s oldest paper companies, James Cropper. The new hue – an unusual dark petrol blue – first made its appearance in a slightly different form when Sarah specified a palette of 12 new colours as part of Wallpaper’s 2013 redesign. ‘I wanted to develop it further,’ she explains, ‘and the opportunity to work with James Cropper came at just the right time.’

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