Introducing Wallpaper* Blue

Meet our new brand hue created in collaboration with James Cropper, one of the UK’s oldest paper companies

By Rosa Bertoli
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We’d like you to meet Wallpaper* blue, the new colour developed by our creative director Sarah Douglas during a fruitful year-long collaboration with one of the UK’s oldest paper companies, James Cropper. The new hue – an unusual dark petrol blue – first made its appearance in a slightly different form when Sarah specified a palette of 12 new colours as part of Wallpaper’s 2013 redesign. ‘I wanted to develop it further,’ she explains, ‘and the opportunity to work with James Cropper came at just the right time.’

Rosa Bertoli

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.

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