Mammon takes Milan

Atelier Biagetti turns to God and money for its Salone del Mobile installation

First came ‘Body Building’ and ‘No Sex’ The next chapter in Atelier Biagetti’s series of installations highlighting contemporary society's greatest obsessions is titled ‘God’. In this exclusive video, Maria Cristina Didero gives us an introduction to the weird and wonderful world of Laura Baldassari and Alberto Biagetti, in a bonkers shopping channel-style set-up complete with animated emojis.

With the concept of God, Didero ensures that the team ‘does not aim to fuel any theological debate’, but instead delves into the power of money, representing this in an immersive installation that will allow visitors to experience the hope and euphoria associated with fortune. ‘God’ will be on view from 4–9 April at Salone del Mobile in Milan.

Photography: Marco Zanella, Alessandro Zoboli and Giorgio Salimeni. Video graphics: Frank Studio Milano

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.