The Standard East Village — New York, USA

The Standard East Village — New York, USA
(Image credit: standardhotels.com)

Re-branding an existing hotel is no easy feat, but the challenge didn't seem too much for Andre Balazs' golden touch. Since acquiring the Cooper Square Hotel over two years ago, the hotelier has been steadily giving the 21-storey building the Standard treatment - all the while receiving guests, no less. The now-complete Standard East Village boasts a creative rejig of its existing infrastructure and is the more contemplative, laid back cousin to its High Line counterpart. Designed in part by Shawn Hausman, guests now enter the eclectic lobby through the cosy doors of an adjoining townhouse. A spherical, grey-scale installation, Pixel Cloud, by Snarkitecture's Daniel Arsham, emerges through an adjacent corridor. The space leads off into Café Standard, an intimate street café decorated with colourful tiles and hanging plants that dishes out casual American fare, cocktails and beer, and boasts doors that open onto the street during warmer, al fresco-friendly months. The hotel's real jewel though, is Narcissa, a Cali-inspired restaurant, and the latest enterprise from chef John Fraser, which uses produce grown on Balazs' farm, Locusts on Hudson, and champions rotisserie cooking in a whole new way. The Nordic-Shaker style dining room overlooks the hotel's expansive garden, which houses a ceramic fountain installation by artists Chris Johanson and Jo Jackson and will also offer a petanque court and lounge chairs as soon as the weather permits.

The Standard East Village — New York, USA

(Image credit: standardhotels.com)

The Standard East Village — New York, USA

(Image credit: standardhotels.com)

INFORMATION

Website

ADDRESS

The Standard East Village 

25 Cooper Square 

New York

USA

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Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.