Asbury Ocean Club Hotel — New Jersey, USA

Three years since the popular hotel, The Asbury first opened in New Jersey's Asbury Park, the team behind it has revealed Asbury Ocean Club Hotel, its upmarket beachfront escape with panoramic Atlantic Ocean views. Lead by Anda Andrei, designed by Bonetti/Kozerski Archiecture and Handel Architects, and with operations overseen by Salt Hotels’ David Bowd, the stunning, high-rise hotel is easily the crown jewel in the ongoing revitalisation of the beach town by real estate developers, iStar.
With 54 rooms, all set on the fourth floor of a renovated building, Asbury Ocean Club Hotel brings the intimacy, luxury and beachfront glamour of other sea-facing locales to spitting distance of New York City. From the lobby, guests are greeted with views of a spacious pool deck, equipped with sunken beds, floor pillows and deep sofas. Surrounded by trees and greenery that create an oasis-like feel, the deck is also home to a spacious outdoor pool, overlooking the ocean, a full service-bar and grill, and a granita cart that doles out juices, tiki cocktails, smoothies and more.
Inside, the hotel’s inviting, residential atmosphere continues in its Drawing Room, a convivial living room/bar/kitchen hybrid, all enclosed in glass, which floats within a reflecting pool at the heart of the property. Visible from any vantage point within the hotel, the all-day space comes armed with a large fireplace, communal oak table, a baby grand piano and plenty of cosy corners where guests can kick back and relax.
Each of the hotel’s rooms have been designed as a private beach loft. Along with balconies that make the most of the ocean views, each room comes with a daybed or banquette from where to enjoy the vistas, 11-foot high ceilings, wood panelled floors, and a cherry-picked selection of stylish furnishings and amenities to complete the retreat-like experience.
To top it all off, each guest has a dedicated beach bell person at their disposal, to take care of his every need. From fresh beach towels and umbrellas to ordering lunch and beverages poolside, personalised service rarely gets much better than this.
INFORMATION
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
ADDRESS
1101 Ocean Avenue
Asbury Park
PHOTOGRAPHY
Nikolas Koenig
Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
-
Leila Bartell’s cloudscapes are breezily distorted, a response to an evermore digital world
‘Memory Fields’ is the London-based artist’s solo exhibition at Tristan Hoare Gallery (until 25 July 2025)
-
Absolut is reviving Keith Haring’s 1986 poser with a vibrant limited-edition bottle
The Absolut Haring Artist-Edition bottle, released 40 years after Haring collaborated with the vodka brand, features his bold lines, electric colours and dancing figures
-
This hidden London culinary haven is a refreshing take on the steakhouse
Mr Porter, a new steakhouse, bar and lounge in central London's swish Mayfair, is a hidden haven of strong flavours and minimalist dining
-
Meet artist Michael McGregor, using hotel stationery as his canvas
Michael McGregor unveils an exclusive postcard set made with notepads from The Luxury Collection properties in Minneapolis, San Francisco and Savannah
-
Home is where Beethoven Market is – a joyful Italian restaurant in LA’s Mar Vista
In Mar Vista, a historic space is reborn as a modern-day gathering spot, an Italian-infused restaurant where rotisserie chicken, handmade pasta and tableside tiramisu welcome you like family
-
Aman New York unveils exclusive US Open-themed experience
Aman’s ‘Season of Champions’ pairs Grand Slam action with personalised recovery and performance treatments designed by Novak Djokovic and Maria Sharapova
-
Caribbean cool meets mid-century glamour at this new LA hotspot
From golden mirrored chambers to jerk-spiced tomahawk steaks, Lucia reimagines Afro-Caribbean dining and design
-
Classic New York restaurants for delicious food and inspired design
From Michelin-starred fine dining to reimagined retro diners, these are the most emblematic (and easy-on-the-eye) places to eat in the Big Apple
-
Inside Hotel Chelsea’s secret basement sushi restaurant
Teruko, a new Japanese restaurant and sushi bar in Hotel Chelsea, marks the final jewel in the hotel’s years-long transformation
-
Wallpaper* checks in at Fouquet’s New York: a lush, urban cocoon for the 21st century
Set in the heart of Tribeca, Fouquet’s New York balances French-inspired refinement and cosiness
-
This surreal new seafood restaurant in LA is the stuff of mermaid’s dreams
At Cento Raw Bar, delectable fare is complemented by playful, oceanic interiors by Brandon Miradi