The Habita at Sri Panwa hotel - Phuket, Thailand

Long celebrated by beach-loving aesthetes for its cinematic ocean frontage and talcum-white sands, Phuket’s sunny charms have been ratcheted up a few notches with the unveiling of Habita.

Set on the grounds of the Sri Panwa resort, the 20 new suites and ten penthouses designed by Bangkok’s Habita Company are being billed as a hotel within a hotel – a super-deluxe club floor lounge set into a wooded, 60m high bluff with bracing views of Panwa Cape and the Andaman Sea.

Studio Chemistry has furnished the light-drenched rooms in sunflower yellows, raw silks and timber strips, though it’s difficult to imagine spending too much time indoors when there’s an en-suite infinity pool, and an Olympic-sized communal waterfall pool to frolic in.

The greedy grab of eight F&B outlets – which include a rooftop bar for sunset cocktails, modern Chinese hotpot, and Thai soul food – might have you reconsidering your swimwear options.