Viceroy and Rapha collaborate on exclusive guest experiences

viceroy hotel group rapha partnership — (Image credit: Courtesy of Rapha)

Travellers are increasingly looking for authentic, sustainable ways to explore, and cycling has become one of the fastest-growing choices for both recreation and tourism. Responding to this trend, hospitality group Viceroy has teamed up with cycling brand Rapha to give guests the chance to discover destinations on two wheels.

Viceroy Hotel Group and Rapha announce partnership

The programme is currently available at three Viceroy hotels in the US — Santa Monica, Chicago and Washington D.C. — as well as at a fourth in Portugal’s Algarve. Rapha has created itineraries for all levels, from relaxed three-mile spins to endurance rides of more than 60 miles, accessible via a dedicated digital portal. Guests can use the hotels’ in-house bikes or tap into advanced road models through local partners. For those who prefer company on the road, Rapha also hosts group rides that guests are encouraged to join.

In Santa Monica, the route has been planned for a combination of urban and natural environments, from the city’s signature boardwalk and the eclectic neighbourhoods of Venice to the Hollywood Hills. In Washington, D.C., landmarks such as The White House and the Lincoln Memorial are combined with the greenery and history of the National Mall and President’s Park. Lakefront breeze and hotspots await in the Windy City, while in the Algarve, it’s all about rolling hills, quaint villages and coastal views.

For more information, viceroyhotelsandresorts.com

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Sofia de la Cruz is the Travel Editor at Wallpaper*. A self-declared flâneuse, she feels most inspired when taking the role of a cultural observer – chronicling the essence of cities and remote corners through their nuances, rituals, and people. Her work lives at the intersection of art, design, and culture, often shaped by conversations with the photographers who capture these worlds through their lens.