Hôtel Droog opens in Amsterdam
Dutch design brand Droog's latest venture is rather confusingly named. Hôtel Droog comprises just one guest apartment, the rest of its 700sqm being kitted out like a mini department store, with an array of boutiques, a restaurant and a gallery.
‘It brings all of our activities under one roof – from curation to product design, exhibitions and lectures – and invites people to plug in as they choose,’ says Droog cofounder Renny Ramakers. The roof in question is that of a 17th century former textile guild in the centre of Amsterdam.
Hôtel Droog's guest apartment, which comprises a living area and kitchen, takes over the top floor of the three-storey building, and not only makes the most of the rooftop views, but also includes a furniture collection that epitomises the brand’s raison d’être over the past twenty years.
The first floor meanwhile maximises the building's large windows with an uncluttered and airy dining space called ‘Room Service by Droog’. Focusing on healthy, seasonal, homemade fare, the eatery features a reinterpretation of a Rembrandt painting by Dutch painter Berend Strik that once hung there, and overlooks the enchanting fairytale garden, designed by French landscape artists Claude Pasquer and Corinne Détroyat.
There is also a beauty haven, named ‘Cosmania’, which stocks an assortment of international cosmetic brands from Wallpaper* favourite Elemental Herbology to UK-based Cowshed, and a ‘Kabinet' fashion space, where a carefully curated selection of avant-garde labels such as Maison Martin Margiela can be found.
Retail cravings can further be sated at ‘Design at Droog Store’, stocking the brand's own products, and at the ‘Weltevree’ outlet, offering items for outdoor living. Meanwhile, the ground floor comprises an exhibition space that also hosts workshops.
Set to be a cultural hub within Amsterdam, Hôtel Droog is another example of the pioneering and collaborative spirit that has defined the Dutch brand since its inception in 1993.
ADDRESS
Hôtel Droog
Staalstraat 7B
1011 JJ Amsterdam
the Netherlands
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Lauren Ho is the Travel Director of Wallpaper*, roaming the globe, writing extensively about luxury travel, architecture and design for both the magazine and the website. Lauren serves as the European Academy Chair for the World's 50 Best Hotels.
-
Entelechy II: architect John Portman's majestic beach home hits the market
Entelechy II, architect John Portman's beach residence in Georgia, USA, goes on the market; roll up, roll up for a home that is as grand as it is playful
By Ellie Stathaki Published
-
Tom Brady’s watch collection is for sale at Sotheby’s: here are the highlights
‘The GOAT Collection: Watches & Treasures from Tom Brady’ goes on sale at Sotheby’s New York on 10 December
By Hannah Silver Published
-
‘It creates mental horrors’ – why The Thing game remains so chilling
Wallpaper* speaks to two of the developers behind 2002’s cult classic The Thing video game, who hope the release of a remastered version can terrify a new generation of gamers
By Thomas Hobbs Published
-
Tour Hotel de L’Europe’s new ’t Huys suites, quirky spaces by Amsterdam’s top creatives
Amsterdam’s Hotel de L’Europe introduces whimsical suites by fashion designer Ronald van der Kemp, jewellery designer Bibi van der Velden, creative studio D/DOCK and more
By Nicola Leigh Stewart Published
-
Pulitzer Amsterdam’s whimsical new suites and a wellness space add to its canalside chic
In line with the city’s 750th anniversary, Pulitzer Amsterdam introduces two new Collector’s Suites, a three-storey Merchant Suite, and The Beauty House
By Sofia de la Cruz Published
-
Carmen Amsterdam is an ever-evolving treasure trove of experiences
Carmen Amsterdam is set within two mid-17th-century canal houses and features a shop, a café and a guesthouse
By Yoko Choy Published
-
citizenM Amstel — Amsterdam, Netherlands
By Melina Keays Last updated
-
Kazerne — Eindhoven, Netherlands
By Melina Keays Last updated
-
Lebkov and Sons Café — Amsterdam, Netherlands
By Daven Wu Last updated
-
Soho House Amsterdam — Amsterdam, Netherlands
By Bethan Ryder Published
-
QO — Amsterdam, Netherlands
By Matthew Hurst Last updated