What better way to extend a retail brand than with an adjoining restaurant? The idea has been a little slow to catch on in China, but TFD is a tantalising sign of things to come.
Located in a vast underground shopping mall already replete with casual diners, the challenge facing the Guangzhou-based studio Leaping Creative was just how the restaurant – which leads next door to the multi-label lifestyle boutique The Fashion Door – might stand out from the pack.
The solution was found in a monochromatic palette of white and black. Blocks of ebony floors, perforated dividing screens and walls are carefully set against white wire stools, ceiling and notice boards, the colour scheme broken only by a sudden slash of egg-yolk yellow.
In the kitchen, chef Ken Lam has conceived an all-day brunch menu including eggs benedict and spaghetti with a creamy white truffle sauce.