Fratelli Rossetti

Rain was omnipresent at Pitti Uomo 94. The outerwear brand Herno celebrated its 70th year with a vast exhibition that began with an installation of a single drop of rain; MCM showed ready-to-wear and accessories in Florence for the first time in a dynamic runway presentation that featured a tropical storm. The red and blue carpeted catwalk at Paul Surridge’s debut Roberto Cavalli Menswear show was absolutely sodden, which added an eccentric mood to the otherwise fine, fresh clothes. After all, what’s summer without the threat of a downpour? Elsewhere, the classic brands who have built their heritage on modish, Made in Italy élan are having conversations about what they can learn from the advance of streetwear: it’s time for a rethink they say.