Elan vital: Louisa Canham aims left of centre with new beauty brand La Eva

If wellbeing came in a bottle, what would it look like? Probably a lot like La Eva, the new organic soap and lotion line by former psychologist Louisa Canham. With La Eva, Canham has melded her skincare with a holistic philosophy, creating a product that is a perfect blend of the soapmaking and medical practices.
Her work in skincare began as a way to relieve the pressures of her job as child psychologist, which often required her to deal first hand with young refugees, criminal offenders, and sufferers of mental illness. Exhausted by this demanding position, Canham transformed soapmaking into a therapeutic exercise that allowed her to achieve the contentment she provided to others.
All La Eva products are certified organic and vegan
In 2014, Canham devoted herself entirely to starting her own soap brand and now, three years later, has developed La Eva. It has a dual meaning, laeva meaning ‘left of centre’ in Latin and Eva meaning ‘life, living one, mother of life’. Both epitomise the meaning of the brand, which is, in the words of its creator, 'about being surprised by life and nature, their chemistry, and their potential. It’s about simplicity, complexity, and the choices that we make — which, sometimes, happen to be left of centre.'
The line launches this month carrying one of two scents – ‘Blu,’ a sharper, masculine scent, and ‘Roseum’, a delicate, sensual fragrance. They fragrance washes and lotions that can be used with equal effectiveness on the face and body. Packaged in brown bottles reminiscent of apothecary potions and decorated with dreamy paintings by Rosie-Marie Caldecott, La Eva is sure to sooth even the weariest among us.
La Eva’s airy studio in Oxfordshire
INFORMATION
For more information, visit the La Eva website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Mary Cleary is a writer based in London and New York. Previously beauty & grooming editor at Wallpaper*, she is now a contributing editor, alongside writing for various publications on all aspects of culture.
-
Out of office: the Wallpaper* editors’ picks of the week
It was a jam-packed week for the Wallpaper* staff, entailing furniture, tech and music launches and lots of good food – from afternoon tea to omakase
-
Peugeot brings back a classic performance badge for the electric era: meet the E-208 GTi
Peugeot has unveiled the new E-208 GTi, a performance EV designed to hark back to a golden age of compact sports cars
-
This 18th-century Puglian villa has been restored with contemporary touches
The updated stonemason's workshop is a haven of centuries-old brick and sophisticated made-in-Italy design
-
Mushroom beta-glucans are a hero ingredient for French skincare brand Verdoie
Mushroom beta-glucans are new French skincare and supplement brand Verdoie’s hero ingredient. Laura Feinstein speaks to its founder Sonia Gaillis-Delepine to find out why
-
Musician Kelly Lee Owens launches candle with Haeckels
The electronic musician and English skincare brand create a candle inspired East London's canal with proceeds donated to the restoration of the area's nightlife
-
Haeckels opens ‘home of tranquility’ in Margate
-
Digital-first beauty brand True Botanicals gets physical in San Francisco
-
Kengo Kuma designs Aman skincare bottles to mark the resort’s 30th anniversary
-
RÖ Skin introduces contemporary wellness treatment rooms to a rural British town
-
Sustainable beauty co-op Récolte goes big on branding in Brussels
-
The 7 steps to sustainable cosmetics, from Stockholm’s new beauty sensation