Elan vital: Louisa Canham aims left of centre with new beauty brand La Eva
![Elan vital: Louisa Canham aims left of centre with new beauty brand La Eva](https://cdn.mos.cms.futurecdn.net/WGDv5DZXPTnL4qVNrgHknm-415-80.jpg)
If wellbeing came in a bottle, what would it look like? Probably a lot like La Eva, the new organic soap and lotion line by former psychologist Louisa Canham. With La Eva, Canham has melded her skincare with a holistic philosophy, creating a product that is a perfect blend of the soapmaking and medical practices.
Her work in skincare began as a way to relieve the pressures of her job as child psychologist, which often required her to deal first hand with young refugees, criminal offenders, and sufferers of mental illness. Exhausted by this demanding position, Canham transformed soapmaking into a therapeutic exercise that allowed her to achieve the contentment she provided to others.
All La Eva products are certified organic and vegan
In 2014, Canham devoted herself entirely to starting her own soap brand and now, three years later, has developed La Eva. It has a dual meaning, laeva meaning ‘left of centre’ in Latin and Eva meaning ‘life, living one, mother of life’. Both epitomise the meaning of the brand, which is, in the words of its creator, 'about being surprised by life and nature, their chemistry, and their potential. It’s about simplicity, complexity, and the choices that we make — which, sometimes, happen to be left of centre.'
The line launches this month carrying one of two scents – ‘Blu,’ a sharper, masculine scent, and ‘Roseum’, a delicate, sensual fragrance. They fragrance washes and lotions that can be used with equal effectiveness on the face and body. Packaged in brown bottles reminiscent of apothecary potions and decorated with dreamy paintings by Rosie-Marie Caldecott, La Eva is sure to sooth even the weariest among us.
La Eva’s airy studio in Oxfordshire
INFORMATION
For more information, visit the La Eva website
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
Mary Cleary is a writer based in London and New York. Previously beauty & grooming editor at Wallpaper*, she is now a contributing editor, alongside writing for various publications on all aspects of culture.
-
Commune’s sustainable personal care products look ‘quite unlike anything else’
Commune’s Somerset-made products stand out in the sustainable skincare crowd. Madeleine Rothery speaks with the brand’s co-founders Kate Neal and Rémi Paringaux
By Madeleine Rothery Published
-
‘Hedonistic and avant-garde’: Rabanne’s Julian Dossena on the legacy of the chainmail 1969 bag
Paco Rabanne’s 1969 chainmail handbag encapsulates the late designer’s futuristic, space-age style. Current creative director Julien Dossena tells Wallpaper* about the bag’s particular pleasures
By Jack Moss Published
-
Postcard from Paris: Olympic fever takes over the streets
On the eve of the opening ceremony of Paris 2024, our correspondent shares her views from the streets of the capital about how the event is impacting the urban landscape.
By Minako Norimatsu Published
-
Musician Kelly Lee Owens launches candle with Haeckels
The electronic musician and English skincare brand create a candle inspired East London's canal with proceeds donated to the restoration of the area's nightlife
By Mary Cleary Last updated
-
Haeckels opens ‘home of tranquility’ in Margate
By Elly Parsons Last updated
-
Digital-first beauty brand True Botanicals gets physical in San Francisco
By Pei-Ru Keh Last updated
-
Kengo Kuma designs Aman skincare bottles to mark the resort’s 30th anniversary
By Emma Moore Last updated
-
RÖ Skin introduces contemporary wellness treatment rooms to a rural British town
By Luke Halls Last updated
-
Sustainable beauty co-op Récolte goes big on branding in Brussels
By Siska Lyssens Last updated
-
The 7 steps to sustainable cosmetics, from Stockholm’s new beauty sensation
By Sotos Varsamis Last updated
-
Clean sweep: True Botanicals’ toxin-conscious luxury skincare line is a winner
By Pei-Ru Keh Last updated