Hair master: Reverie’s minimalist offering achieves maximum results

Washing one’s hair sans shampoo might be all the rage these days, but for those who just can’t bear the thought of not using a cleanser, Reverie offers a happy medium. The Californian haircare range, founded by hair stylist Garrett Markenson, comes armed with an honest, transparent policy supported by hard-hitting chemistry.
Granted that Reverie’s androgynous, black and white packaging is what first caught our eye, each product’s content, which is made from selectively combining sustainable botanical ingredients with scientific ones, is just as impressive. In its 'Nude' shampoo and conditioner, Reverie hydrates and nourishes hair with zinc, sweet almond oil, acai oil and alpha amino acids, while promoting restoration. Its 'Cake' growth serum restores hair and the scalp with apple stem cells and hydrolised protein from the sweet white lupine plant, which has regenerative qualities. 'Milk', its nourishing leave-in treatment, is lightweight, but moisturises and protects hair while taming frizz. The brand has just launched its fifth product, 'Rake', a styling balm that’s infused with mango nut butter, pomegranate oil and meadowfoam oil that imparts structure to hair.
All of Reverie’s products are scented with a blend of essential oils. They also exclude lauryl sulphate, glycols, petrochemicals, animal derivatives, synthetic colors, silicones and parabens. Handcrafted in small batches, Reverie’s minimalist attitude truly works.
Rather than offer a slew of products, Markenson has devised a minimalist five-piece line. Pictured: 'Milk' is a leave-in treatment that moisturises and protects hair while taming frizz
'Cake' is an anti-aging growth serum that restores hair and the scalp with apple stem cells and hydrolised protein from the sweet white lupine plant
The brand's latest product is 'Rake', a styling balm that’s infused with mango nut butter, pomegranate oil and meadowfoam oil that imparts structure to hair
INFORMATION
From $36. For more information, visit Reverie’s website
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Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
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