White out: Maison Margiela draws back the curtain on its latest flagship store in Milan
Coinciding with the international design community’s takeover of Milan for the 54th annual Salone del Mobile fair, Maison Margiela has opened its latest boutique on Via Sant’Andrea in collaboration with Wood-Skin - a savvy Milanese company that redefines material possibilities.
With Milan’s historical centre as its backdrop, the whitewashed store marries clean, modernistic lines with classical architectural elements and even a little garden enclave. Stretching over 300 sq m, the impressive space’s ground floor is reserved for womenswear and accessories, while the first floor is dedicated to the house’s ’Artisanal’ haute couture line and shoes.
Transporting the elegance of Paris’ grand boulevards to the Italian city, Haussmannian ceilings and moulded cornices are juxtaposed with rough concrete surfaces, mirrored walls and tiled floors. The latter span much of the store and even climb the walls, in the form of Wood-Skin’s malleable tiled curtain. These details all allude to the deconstructed shapes and silhouettes that Maison Margiela is best known for, and also offer evidence that John Galliano’s recent appointment will safeguard the daring aspects of this fashion house’s design ethos going forward.