The Row’s first store in Los Angeles enhabits a mid-century Californian home
The Row’s co-founders Mary-Kate and Ashley Olsen looked to their roots for the opening of the brand’s first store. More specifically, a mid-century Californian home that used to be a Sally Hershberger and John Frieda hair salon on Los Angeles’ Melrose Place, which the pair have been visiting since they were children. Inside the grey stucco abode - that’s completely hidden from the street - a 900 sq ft swimming pool (complete with towels folded in a basket nearby) welcomes guests to The Row’s new West Coast home.
The 3,800 sq ft space, designed by David Montalba and Courtney Applebaum, houses the brand’s ready-to-wear and accessories collections, along with a fine jewellery offering from Sidney Garber by Brooke Neidich, displayed in hand crafted wooden vitrines. ’The overall design is a combination of both our tastes,’ says Ashley Olsen, ’it’s all under the lens of Southern California and what Los Angeles means to us.’ In keeping with the residential feel, the space is littered with succulent house plants and modern furnishings that include a Jean Prouvé dining table, Paul McCobb woven chairs, a Fortuny lamp and Poul Kjaerholm coffee tables - all of which are for sale.