The Row’s first store in Los Angeles enhabits a mid-century Californian home
The Row's co-founders Mary-Kate and Ashley Olsen looked to their roots for the opening of the brand's first store. More specifically, a mid-century Californian home that used to be a Sally Hershberger and John Frieda hair salon on Los Angeles' Melrose Place, which the pair have been visiting since they were children. Inside the grey stucco abode - that's completely hidden from the street - a 900 sq ft swimming pool (complete with towels folded in a basket nearby) welcomes guests to The Row's new West Coast home.
The 3,800 sq ft space, designed by David Montalba and Courtney Applebaum, houses the brand's ready-to-wear and accessories collections, along with a fine jewellery offering from Sidney Garber by Brooke Neidich, displayed in hand crafted wooden vitrines. 'The overall design is a combination of both our tastes,' says Ashley Olsen, 'it's all under the lens of Southern California and what Los Angeles means to us.' In keeping with the residential feel, the space is littered with succulent house plants and modern furnishings that include a Jean Prouvé dining table, Paul McCobb woven chairs, a Fortuny lamp and Poul Kjaerholm coffee tables - all of which are for sale.
ADDRESS
8440 Melrose Place
Los Angeles
USA
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Palazzo Roma embodies the heritage of Roman noblesse
Palazzo Roma, part of the Shedir Collection, boasts eclectic and eccentric interiors by Giampiero Panepinto
By Luke Abrahams Published
-
Boise Passive House’s bold gestures support an environmentally friendly design
Boise Passive House by Haas Architecture combines sleek, contemporary design and environmental efficiency
By Ellie Stathaki Published
-
Tour the Morgan Motor Company’s Worcestershire factory
The Morgan Motor Company might seem timeless – or even dated – but underneath the handcrafted aluminium bodywork is a manufacturer with great skills and grand plans: we take a factory tour
By Jonathan Bell Published
-
Boise Passive House’s bold gestures support an environmentally friendly design
Boise Passive House by Haas Architecture combines sleek, contemporary design and environmental efficiency
By Ellie Stathaki Published
-
At the Hilbert Museum of California Art’s expanded home, art and architecture converge
The Hilbert Museum of California Art expands its home, courtesy of Los Angeles architecture studio Johnston Marklee
By Ellie Stathaki Published
-
Pearlman Cabin by John Lautner is an organic Californian mountain retreat
John Lautner’s midcentury Pearlman Cabin, tucked away in the Californian mountain resort of Idyllwild, is a striking example of organic architecture
By Mimi Zeiger Published
-
Albert Frey’s Aluminaire House is reborn in Palm Springs
Aluminaire House, designed by legendary modernist Albert Frey, has been reconstructed outside the Palm Springs Art Museum
By Michael Webb Published
-
Beverly Hills’ Carla Ridge is a modern home taking in expansive city views
Carla Ridge in Beverly Hills blends modernist architecture nods, with contemporary lines and varying textures which complement its views of the hillside, valley, and city
By Ellie Stathaki Published
-
Downtown LA’s Beaudry is a cityscape statement of modern luxury
Beaudry is a new Los Angeles residential skyscraper by Marmol Radziner that offers contemporary living, a sense of place, and earthy design
By Carole Dixon Published
-
The Houses at 8899 Beverly offer options, sustainability and modernist nods
The Houses at 8899 Beverly by Olson Kundig is a collection of sustainable townhouses framing a midcentury area landmark in the West Hollywood Design District
By Carole Dixon Published
-
This Walter S White house in Indio is given a new lease of life
This Walter S White house in Indio, California, has been redesigned for the 21st century by Sean Gaston
By Hadani Ditmars Published