The men’s grooming trends that defined the Milan Fashion Week S/S 2015 shows

Fendi's men's fashion
Fendi: Luminous faces by Lloyd Simmonds and tousled, wavy hair courtesy of Matt Mulhall gave Fendi's headphone-clad men a playful handsomeness
(Image credit: Jason Lloyd-Evans)

Calvin Grooming's shiny gelled hair

Calvin Klein Collection: Hair was shiny, gelled and perfectly side-combed to contrast with colourless, matt-powdered faces, echoing the clothing's colour conflict between demure shades of nude and bold blocks of neon

(Image credit: Jason Lloyd-Evans)

Bottega Veneta Dewy look

Bottega Veneta: Pat McGrath's dewy complexions and Guido Palau's seemingly sweat-stained hair created a just-off-the-pitch athletic appeal

(Image credit: Jason Lloyd-Evans)

Safari inspired collection

Salvatore Ferragamo: To complement the safari-inspired collection for S/S 2015, naturally bronzed faces were framed by thick, angular brows and a textured, jungle-fraught head of hair

(Image credit: Jason Lloyd-Evans)

Summer clean minimalist look

Neil Barrett: The English designer declared summer a clean, minimalist affair with his models' bronzed, matt skin dominated by thick brows and wavy, textured fringes

(Image credit: Jason Lloyd-Evans)

Bold eyebrows and slicked back hair

Emporio Armani: Bold, dark brows by Fabiana Clavario and slicked-back, well-gelled hair by Roberta Bellazzi had the Emporio Armani men oozing Italian-stallion sophistication this season

(Image credit: Jason Lloyd-Evans)

Wanderlust look

Missoni: A tribe of sun-seeking, wanderlusting men took to the runway sporting curled, sea-salted hair and smooth, sand-buffed skin

(Image credit: Jason Lloyd-Evans)

Sweat drenched faces and slicked back hair

Philipp Plein: Glossy, sweat-drenched faces and slicked-back hair by Gabriele Trezzi gave the models a rock'n'roll summer-festival feel - a vibe that worked in tandem with the show's poolside runway

(Image credit: Jason Lloyd-Evans)

Prada fashion week

Prada: Complementing what was an uncharacteristically conservative affair at Prada, boyish hair was heavily side-parted and combed over by Guido Palau. Eyebrows were similarly brushed up, filled and gelled into order

(Image credit: Jason Lloyd-Evans)

Giorgio Armani makeup look

Giorgio Armani: With a deep tan and flushed cheeks, Fabiana Clavario gave the models a radiant, glowing complexion for S/S 2015. Hair by Roberta Bellazzi was wavy and yacht-blown.

(Image credit: Jason Lloyd-Evans)

The men’s grooming trends that defined the Milan Fashion Week S/S 2015 shows

Versace: The Greek gods were out in force here, wearing short, glossy curls and angelic fringes. Bronzer and illuminator highlighted chiselled, Adonis-like cheekbones

(Image credit: Jason Lloyd-Evans)

The men’s grooming trends that defined the Milan Fashion Week S/S 2015 shows

Gucci: Luminous, healthily bronzed skin was flawless, contrasting with the models' thick brows and bushy hair. The result was a slightly disheveled summer glow

(Image credit: Jason Lloyd-Evans)