Designed to transfer energy back to the wearer, Reebok’s new ZigTech trainers are full of running.
If only the more effort one put in, the more artistic inspiration freely came – as, for example, with Reebok’s pioneering new ZigTech shoe range, whose graphic, crenelated sole not only reduces muscle fatigue but transfers energy back into the runner’s stride, so that the better they run, the better they run.
Wallpaper* gave the shoe one of its prestigious design awards this year. Of course, creativity may not work so conveniently. But it’s an idea that might spur five artists invited by Wallpaper* and Reebok to create original work for a unique exhibition in London in July, taking the functionality and fresh looks of new Reebok designs as their cue.
As well as the ZigTech, the artists will explore the equally eye-catching RealFlex – with a sole effectively comprising 76 mini-soles, making it one of the most responsive trainers in the market – and the Men’s Toning line, designed to encourage the development of key leg muscles during a workout. In fact, they sound ideal for long days standing at the easel, too.
Ora Ito
Product designer Ito Morabito may have an unusual name for a Frenchman, but his approach to work is no less unorthodox: rather than build a name for himself project by project, he decided to make a brand of himself - inviting curious lawyers when he designed ads for fictional branded products from the likes of Louis Vuitton and Apple - and let the commissions roll in. And they have, his so-called ’simplexity’ approach working for the likes of Swatch, Nike, L’Oreal, Sagem and Heineken, among others. The son of a luxury goods designer and nephew to an architect of Nice’s Museum of Modern and Contemporary Art, perhaps the design school drop-out got a head-start. But Morabito has done it his own way
Product designer Ito Morabito may have an unusual name for a Frenchman, but his approach to work is no less unorthodox: rather than build a name for himself project by project, he decided to make a brand of himself - inviting curious lawyers when he designed ads for fictional branded products from the likes of Louis Vuitton and Apple - and let the commissions roll in. And they have, his so-called ’simplexity’ approach working for the likes of Swatch, Nike, L’Oreal, Sagem and Heineken, among others. The son of a luxury goods designer and nephew to an architect of Nice’s Museum of Modern and Contemporary Art, perhaps the design school drop-out got a head-start. But Morabito has done it his own way
