Reinventing Herno outerwear classics

Pictured left: Jacket, €950, by Pierre-Louis Mascia x Herno. Roll-neck, £695; Trousers, £395, both by Pringle of Scotland. Boots, £765, by Giuseppe Zanotti Design. Right: Jacket, €1,010, by Pierre-Louis Mascia x Herno. Trousers, £210, by APC. Boots, as before

(Image credit: Chad Pickard)

When it came to repacking Herno’s luxury outerwear with a new vigour, CEO Claudio Marenzi turned to graphic designer and illustrator Pierre-Louis Mascia. ‘The co-branding represents the union between past and present,’ explains Marenzi. ‘I bought a scarf by Pierre-Louis in Japan and was driven to contact him for this special project, which includes 15 pieces for both men and women,’ he says of the dynamic collaboration that reinvents Herno classics with boldly clashing patterns.

For inspiration, Mascia looked to ancient textiles, Louise Bourgeois’ woven ‘drawings’, tartans, camouflage prints and pyjama stripes, patchworked together with ethnic carpet motifs. ‘Precision techniques and imagination intermingle and complement each other to create items with a dual personality,’ says Mascia of his capsule collection, which includes quilted bombers, military-inspired jackets and reversible coats, similarly lines in his audacious melange of daring prints.

As originally featured in the November 2016 issue of Wallpaper* (W*212)

INFORMATION

For more information, visit the Herno website

Photography: Chad Pickard. Fashion: Jason Hughes