Timeless men's classics are at the core of new label Salle Privée

Key the words ‘classic menswear’ into Google and you’re immediately confronted with a wall of high resolution, two-buttoned, one-hand-in-pocket sprezzatura. It’s a distinguished look that continues to endure, despite the bravura of Hood By Air.
Salle Privée is a new label committed to the classics, freshly launched online. Founded by Patrick Munsters, the creator of Scotch & Soda, the brand speaks to those who seek and respect the virtues of timeless menswear. With more than 20 years of experience in the fashion industry, Munsters has seen every trend come and go, and then come back around again. ‘My idea was to step out of what is fashionable,’ he says.
The result is a focused wardrobe underpinned by the mastery of Italian tailoring. ‘My own wardrobe is a collection of pieces that I would say are both classic and iconic; a peacoat with gold buttons, a double breasted camel wool overcoat, a trench or suede bomber in tan – these I wear over and over.’ These too are the pieces that you will find online at Salle Privée or in the brand’s Amsterdam store, all year round.
Munsters’ aim is pertinent in a crowded market. With all the new new new on offer, what we’re so often looking for is something that is identifiable, something we know that works: ‘These are the styles that in my opinion will never go out of fashion; they fit any man, of any age.’ The ambassadors for the launch are New York-based photographer Wayne Maser, art director Amilcar Gomes and the American artist Robert Kelly. They all feature in a series of short films, sharing their thoughts on their relationship to clothes. ‘We’re not looking for style icons, but for real men,’ Munsters says. ‘Men that we can all identify with. Men who can inspire and challenge themselves in a different way. These are the men who we get inspired by.’
The result is a focused wardrobe underpinned by a mastery of Italian tailoring. Pictured: 'Ives' double breasted wool overcoat
‘These are the styles that in my opinion will never go out of fashion; they fit any man, of any age,’ says Munsters. Pictured: 'Felix' peacoat
'Alvar' suede bomber jacket
Salle Privée's showroom in the brand's HQ in Amsterdam
INFORMATION
For more information, visit the Salle Privée website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
London based writer Dal Chodha is editor-in-chief of Archivist Addendum — a publishing project that explores the gap between fashion editorial and academe. He writes for various international titles and journals on fashion, art and culture and is a contributing editor at Wallpaper*. Chodha has been working in academic institutions for more than a decade and is Stage 1 Leader of the BA Fashion Communication and Promotion course at Central Saint Martins. In 2020 he published his first book SHOW NOTES, an original hybrid of journalism, poetry and provocation.
-
Malorie Blackman is celebrated with British Library exhibition
‘Malorie Blackman: The Power of Stories’ at the British Library shines a light on her journey as an author, while touching on social issues represented in her novels
By Tianna Williams Published
-
Vincent Van Duysen’s stone furniture explores sensuality and culture
Vincent Van Duysen’s new furniture collection for stone specialist Arca is unveiled at Design Miami 2023
By Rosa Bertoli Published
-
Japanese female wrestling meets design in Miami extravaganza
The Sukeban female wrestling league’s Miami debut features a championship belt by Marc Newson, hats by Stephen Jones, and creative direction by Olympia Le Tan
By Maria Sobrino Published
-
Stranger things: new label Kepler explores duality in fashion and beyond
By Siska Lyssens Last updated
-
Smooth operator: the modern dandy needs to be suave to a T
By Nick Compton Last updated
-
Brand from the bloc: Budapest label ÁERON’s subdued minimalism
By Siska Lyssens Last updated
-
Clothes conscience: Cienne’s collection celebrates textiles from around the world
By Pei-Ru Keh Last updated
-
The golden ratio inspires OneSixOne’s winning formula for the perfect accessory
By Pei-Ru Keh Last updated
-
Muse flash: why Valentino fans will be wearing Australian painter Esther Stewart’s art on their sleeves this season
By Dimity Noble Last updated
-
Crisp shirting: in-grid streamlines the classic wardrobe staple
By Siska Lyssens Last updated
-
Book: Alber Elbaz, Lanvin
By Apphia Michael Last updated