Jeremy Deller for Louis Vuitton, London

Sneak Peak of Louis Vuitton's secret garden
(Image credit: press)

Turner Prize-winning artist Jeremy Deller is part of an unusual breed. Far from filling the somewhat self-important shoes of many of his contemporaries, he likes to give a little back to the public who have supported him. Whether he’s filling Tate Britain with bouquets or organising concerts in the countryside – Deller does not take his artistic responsibility lightly.

A man decorating a scarecrow

(Image credit: press)

It seems then that the creative minds at Louis Vuitton have put a lot of thought into their latest collaborative project, set to coincide with their latest store opening in the retail island of Westfield, in London’s Shepherds Bush.

The luxury giants have commissioned Deller to produce a temporary urban garden that will be unveiled at the store’s opening ceremony. Designed as a contemporary symbol of sustainability and natural energy – the garden should bring a little life to Louis’s latest retail bolthole, and in turn the somewhat synthetic Westfield environment.

Working seamlessly in line with the current trend for economic responsibility, Deller has designed the project to compliment ‘London’s love for a good garden’. At the close of Deller’s botanical presentation, the garden will be donated to the Hammersmith Community Gardens Project - a suitably philanthropic act on the part of one of Britain’s artistic gems.

Read our Q&A with Jeremy himself


Louis Vuitton
Westfield Centre
W12 7SL


Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.