The last time Gucci dived boldly into runway denim, Tom Ford was still reigning over the house of the double Gs. That era closed a decade ago and, since then, Frida Giannini has poured enough confidence into her own pool at this historic Italian brand, that revisiting that iconic moment in Gucci's past had a smooth logic. She also made all the right choices on silhouettes and finishings, ensuring that her GG jeans looked like slouchy trousers and chic culottes, rather than the ubiquitous skinny jean. Using a softly washed cornflower blue shade of denim, Giannini deftly devised a better boyfriend jean, thickly cuffed, cropped denim pants, and even cropped denim jackets and lace front dresses. The trousers were worn with floral embroidered quilted kimono jackets or chambray shirts and slim knitwear. The look was neat and polished - and stacked up nicely with the other clean offerings in this collection, such as crisp white culottes, cropped officer's jackets with shiny gold buttons and the cranberry and rust coloured suede kimono shirts. Some of the frilly, embellished dresses seemed off point in Giannini's increasingly clean aesthetic, but there are sure to be legions of fans still begging for a touch of boho in their wardrobes - a reality that the savvy designer surely knows.
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A decade of fashion show history in picturesBritish photographer Jason Lloyd Evans shares his favourite backstage images, from the runway shows of Dolce & Gabbana, Chanel, Armani, Proenza Schouler, Versace and more
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Gucci's Seoul show considers radical perspectives on ‘otherness’The fashion label sponsors ‘No Space, Just a Place, which invites guests to consider radical perspectives on ‘otherness’, led by Tunisian-born curator Myriam Ben Salah
