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Mood board: In his sophomore effort at the storied Florentine house of Emilio Pucci Massimo Giorgetti nailed his brief, delivering a sporty modern collection that fused seamlessly with Pucci's famous past with prints. Everything in this collection felt solid, cheerful and most importantly, expensive as Giorgetti finally got the formula of optimistic, easy glamour just right.
Best in show: Three quarters of the covetable collection could have walked right off the runway and onto the backs of the finicky fashion editors sitting front row. But best of the group was Giorgetti's magic touch with outerwear, which included spectacular printing work on beefy shearling coats and extra long puffer jackets that are going to fly like hot cakes off of the retail shelves.
Finishing touches: The Pucci woman is a no-nonsense girl who doesn't have time for head scratching high heels. Flat shoes this season gave an edgy kick to the look with fierce pointed toes and rocker buckles.
INFORMATION
Photography: Jason Lloyd-Evans