Berluti S/S 2017
Mood board: Berluti has been making shoes since 1895. Key to the house is its quirky classicism. The spring collection of smart day-to-evening wear was designed for the contemporary hedonist, off for vacation in the Miami sun. His wardrobe consists of supple leather blousons, zipped fleece-lined hoodies, tailored denim shirts and relaxed trousers. Colours are fresh, ranging from pure white to sunshine yellow, turquoise and deep brown.
Scene setting: The brand hosted a lush poolside cocktail party complete with games, burger vans, champagne bars and a host of inflatable animals in varying formations. At the heart of Berluti is an activeness – but it is activity of the highest luxury order. Models skateboarded through garden paths wearing neat pique polo shirts. Some worked out to the sounds of Donna Summer, wearing sneakers in pure white Vitello Unico leather – others frolicked across a makeshift swimming pool, tossing a Venezia leather frisbee.
Finishing touches: For S/S Berluti presented the most opulent outdoor equipment as part of a new lifestyle collection that included skipping ropes, dumbbells, beach rackets and a set of boules. The label’s signature hide was also hand-stitched around a football – just in time for France’s match against Ireland on Sunday.