In the topsy-turvy, altogether surreal world of Viktor & Rolf, store design is anything but homogenised. So for the Dutch duo’s first Parisian store there was always going to be a twist. After all, the now closed Milanese flagship, designed by Siebe Tettero and Sherrie Zwail of SZI DesignSiebe, was fashioned entirely upside down, Alice in Wonderland-style.
Here on the rue Saint-Honoré the dominant material is a monochromatic grey felt, employed with a technique known as ‘ghost architecture’ and executed with neoclassical finesse. Conceived by Pierre Beucler and Jean-Christophe Poggioli of Architecture & Associés, the two-storey, 700 sq m space accommodates ready-to-wear, accessories and fragrance – as well as the designers’ haute couture collection, available on request and an altogether contemporary concept in itself.
ADDRESS
Viktor & Rolf
370 rue Saint-Honoré
Paris 75001
France
-
What does a Renzo Piano-designed handbag look like? Max Mara’s ‘Whitney’ has the answerIn 2015, Max Mara launched the ‘Whitney’ bag, made in collaboration with Renzo Piano Building Workshop to celebrate the opening of New York’s Whitney Museum. Now, a series of reissues celebrate ten years of the institution
-
You can now stay at this iconic modernist house in Palm DesertThe Desert Wave, a modernist revival project by Stayner Architects, with interiors by Design Within Reach and Paul Smith, is available to book
-
In Quintana Roo, a park mesmerises with its geometric pavilionA Mexican events venue in the state of Quintana Roo rings the changes with a year-round pavilion that fosters a strong connection between its users and nature
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
-
Aspesi’s upcycled shirt is a winter wardrobe stapleThe Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza DuomoGio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aestheticClothing brand Marrakshi Life champions a unisex, hand-tailored line
