In the topsy-turvy, altogether surreal world of Viktor & Rolf, store design is anything but homogenised. So for the Dutch duo’s first Parisian store there was always going to be a twist. After all, the now closed Milanese flagship, designed by Siebe Tettero and Sherrie Zwail of SZI DesignSiebe, was fashioned entirely upside down, Alice in Wonderland-style.
Here on the rue Saint-Honoré the dominant material is a monochromatic grey felt, employed with a technique known as ‘ghost architecture’ and executed with neoclassical finesse. Conceived by Pierre Beucler and Jean-Christophe Poggioli of Architecture & Associés, the two-storey, 700 sq m space accommodates ready-to-wear, accessories and fragrance – as well as the designers’ haute couture collection, available on request and an altogether contemporary concept in itself.
ADDRESS
Viktor & Rolf
370 rue Saint-Honoré
Paris 75001
France
-
Artist Shaqúelle Whyte is a master of storytelling at Pippy Houldsworth GalleryIn his London exhibition ‘Winter Remembers April’, rising artist Whyte offers a glimpse into his interior world
-
Little gift ideas from the Wallpaper* editorsThese micro icons, from design and beauty pieces to tech and fashion, are ideal for filling stockings this festive season
-
Tour this contemporary Sunset Strip home, a vision that took _By.Alexander 14 years to completeDesigned by the music producer, alongside architect Paul McClean, this hillside Los Angeles home, fully equipped with an indoor nightclub, spa, sports amenities, and more is now on the market for $85m
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
-
Aspesi’s upcycled shirt is a winter wardrobe stapleThe Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza DuomoGio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aestheticClothing brand Marrakshi Life champions a unisex, hand-tailored line
