Behind the scenes of David LaChapelle’s ‘Pop Touch’ shoot for Tod’s
Italian luxury goods house Tod's has collaborated with photographer David LaChapelle on a project to celebrate the launch of its new A/W 2013 Sella bag. Watch the shoot unfold in this behind-the-scenes video
Having worked for years in commercial photography, capturing the world’s biggest stars and shooting for the likes of Vogue, Rolling Stone and i-D, David LaChapelle famously ’retired’ from fashion in 2006 to concentrate on fine-art photography. So it is rather a coup that Italian luxury goods brand Tod’s has enlisted him to commemorate the launch of its new Sella bag.
The photographic project, shot in LaChapelle’s signature semi-surrealist style, is constructed around a series of theatrical sets that see a heady coming together of miniature horses (because ’girls love horses’, explains LaChapelle), smoke machines and a model languidly posing with variations on the Sella.
The equine dreamscapes in LaChapelle’s ’Pop Touch’ project are a nod to the Sella’s features - contours shaped to mimic that of a horse saddle, and metal hardware that references the fittings and joints of the bridle.
LaChapelle’s prominent use of horse imagery was also inspired by the world of traditional saddlery and the values of craftsmanship and heritage that make up Tod’s DNA. Reflecting on the ’whole connection with young girls and horses’, he goes on to note that ’a lot of my friends, sisters, cousins, when I was growing up, would have these horse dreams’.
Watch the video to see the project unfold.
The equine dreamscapes in LaChapelle's 'Pop Touch' project are a nod to the Sella's features - contours shaped to mimic that of a horse saddle, and metal hardware that references the fittings and joints of the bridle
LaChapelle created a series of sketches to illustrate his inspiration for 'Pop Touch'
His prominent use of horse imagery was inspired by the world of traditional saddlery and the values of craftsmanship and heritage that make up Tod's DNA
The photographic project was shot in LaChapelle's signature semi-surrealist style, constructed around a series of theatrical sets
A sketch by LaChapelle's illustrating the miniature horse models that feature in one of the sets in 'Pop Touch'
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
-
Take off: Mathieu Lehanneur's Olympic Cauldron rises into the Parisian night sky
The Paris 2024 Olympics’ opening ceremony was closed with a soaring cauldron spectacle that will go down in history
By Hugo Macdonald Published
-
Phaidon’s new Graphic Classics is a lavish greatest hits of graphic design
Graphic Classics is a compendium of seven centuries of visual culture, from the everyday and ephemeral to visionary works that reshaped our world
By Jonathan Bell Published
-
Birley Chocolate hits the sweet ’n’ chic spot in London’s Chelsea
The new Birley Chocolate shop, a sibling to Birley Bakery, is a confection of colour as delicious as its finely crafted goods
By Melina Keays Published