Acne launches the Snowdon Blue project

Acne launches the Snowdon Blue project

Acne Studios’ latest undertaking is a study in the colour blue, or blue shirts to be precise. The Swedish brand has published its first book - a collection of portraits taken by Antony Armstrong-Jones (or Lord Snowdon, as he is better known), for which all his subjects have donned his famous ’blue’ uniform.

The charismatic London-born photographer, who married Princess Margaret in 1960, has fixed his lens on practically every world notable from the Queen, Princess Diana and Tony Blair to Manolo Blahnik, Yves Saint Laurent and Serge Gainsbourg. Through the course of his 40-year career, the tonal palette of shirts has been a constant fixture.

‘The blue shirt is anonymous and yet kind of a uniform’, explains Snowdon, who kept a small pile of the garments in varying shades and textures in his studio, ready for his subjects to throw on. Featuring 61 of these portraits, the book, entitled ’Snowdon Blue’, is accompanied by a travelling exhibition - beginning in London’s Mayfair shop, followed by Paris, New York and Stockholm.

Also in the mix is a limited-edition collection of eight shirts (in blue, of course) – an homage to those worn by the famous subjects in Snowdon’s portraits.

The project continues Snowdon’s relationship with the Swedish fashion brand, which began in 2007, when he was commissioned to shoot a series of portraits of students and teachers at Central Saint Martins College of Art and Design for Acne Paper.

The Snowdon Blue book, limited-edition signed prints and shirt collection are available to buy in all Acne stores worldwide and through


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