Shadow play: Studio Oliver Gustav adds to 11 Howard’s design credentials in NY

Visitors to 11 Howard will find retail therapy in the form of Studio Oliver Gustav
Visitors to 11 Howard will find retail therapy in the form of Studio Oliver Gustav – the first international outpost of the studio/showroom/boutique concept of the eponymous Danish interior designer
(Image credit: TBC)

We’ve already touted the many merits of 11 Howard, the Scandi-inflected hotel that opened this past spring in New York’s Soho neighbourhood. In addition to a hotly contested bar and restaurant, the downtown darling is also home to Studio Oliver Gustav, an inviting haven from the eponymous Danish interior designer.

Located off 11 Howard’s elegant lobby, Studio Oliver Gustav provides a cinematic foil to that space, with its assortment of antique, curated and self-designed products that fill a raw, exposed brick room. As the first international outpost of his studio, showroom and boutique in Copenhagen, the New York outpost is a loyal distillation of Gustav’s distinct aesthetic. Soaring antique Chinese screen doors, theatrical pieces from Faye Toogood and exquisite mirrored furniture from Vincenzo de Cotiis create a dramatic charge in the stylishly monochrome space, which is made all the more impactful by a conscious use of natural light and shadow. There are also furniture pieces, such as an oversized sofa and wooden dining table, designed by Gustav himself, that are both stoic and artisanal.

Perfectly balancing drama and serenity, the space is home to several exclusive finds, including a series of suede and stone vessels by Michael Verheyden as well as scented candles in a specially created 11 Howard scent by the Parisian company Mad et Len. With many of the offerings available in limited editions or as one-offs, don’t expect anything that catches your eye to hang around for long. 

aye Toogood (left) and furniture designed by Gustav himself (right)

The raw, exposed brick space offers a cinematic mix of antique, curated and self-designed products, including lighting by Faye Toogood (left) and furniture designed by Gustav himself (right)

(Image credit: Gustav )

A loyal distillation of Gustav’s distinct aesthetic

A loyal distillation of Gustav’s distinct aesthetic, the boutique is made all the more impactful by a conscious use of natural light and shadow

(Image credit: TBC)

It is also home to a slew of exclusive finds, including a series of suede and marble vessels

It is also home to a slew of exclusive finds, including a series of suede and marble vessels from Michael Verheyden (pictured)

(Image credit: TBC)

INFORMATION
Studio Oliver Gustav is now open at 11 Howard. For more information, visit the Studio Oliver Gustav website (opens in new tab)

ADDRESS

Studio Oliver Gustav
11 Howard Street
New York, NY 10013

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Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.