Skitsch store, London

exterior of the new Skitsch store on Brompton Road
The exterior of the new Skitsch store on Brompton Road
(Image credit: press)

New Italian brand, Skitsch, charged on to the design scene at last year's Salone — while everyone else was tiptoeing carefully through the recession — and now it has set foot on UK shores.

To its newly opened showroom on London's Brompton Road, Skitsch brings its collection of playful furniture and objects by an impressive roll call of designers like Maarten Baas, Naoto Fukasawa, and Konstantin Grcic. New names for 2010 include established designers, such as Peter Marigold and Marcel Wanders, and up-and-coming talent, like young French collective, 5.5, and Venetian designer, Luca Nichetto.

'I'm interested in design that is beautiful and surprising at the same time,' says founder and CEO, Renato Preti. 'In Italian, the word "stupendo" means both. The two terms are simultaneous.' Among the unusual pieces in the Skitsch collection are Peter Marigold's '25 litri Coat Stand' -- with a plastic tank filled with water as a base -- and Luca Nichetto's 'Alle' chair, whose surface is painted to look like it's already wearing away. But Preti is insistent that the Skitsch collection isn't about one homogeneous look. 'We don't have a set style. We want people to chose from a range of different design personalities,' he explains.

Though Skitsch is certainly high-end, Preti has made a concerted effort to offer a spectrum of different prices and doesn't believe in limited editions. 'Either you commission a one-off piece of work yourself or you buy industrial design. In my world, there's no in-between. Design is not art,' he says. Instead of an intimidating gallery-style showroom, the new store -- designed by Studio Blast Architetti -- is an inviting space, featuring tactile surfaces and the special 'Skitsch Blue'.

Preti is one of a rare breed of Italians that understands the power of the web when it comes to design commerce. The Skitsch showrooms enable customers to physically experience the products but he expects most of the sales to happen online, which will also help him keep costs down. A revamped Skitsch website -- complete with video -- will launch imminently. Says Preti: 'The web is the future when it comes to selling design.'

’Wood Lamp’ by Fernando and Humberto Campana, and ’Blow Up Table’ by Xavier Lust

’Wood Lamp’ by Fernando and Humberto Campana, and ’Blow Up Table’ by Xavier Lust

(Image credit: Fernando and Humberto Campana, Xavier Lust)

’2D LED’ lights by ding3000

’2D LED’ lights by ding3000

(Image credit: ding3000)

Skitsch chairs

A selection of Skitsch chairs

(Image credit: press)

’Ziggy’ chairs by Fabio Bortolani and ’2D LED’ light by ding3000

’Ziggy’ chairs by Fabio Bortolani and ’2D LED’ light by ding3000

(Image credit: Fabio Bortolani, ding3000)

Interior of the new Skitsch store

Interior of the new Skitsch store

(Image credit: press)

A selection of Skitsch chairs

A selection of Skitsch chairs

(Image credit: press)

Interior of the new Skitsch store

Interior of the new Skitsch store

(Image credit: press)

’Tape’ lamps by Sylvia Pichler, ’Split Boxes’ by Peter Marigold and ’Sack’ sofa by Marc Sadler

’Tape’ lamps by Sylvia Pichler, ’Split Boxes’ by Peter Marigold and ’Sack’ sofa by Marc Sadler

(Image credit: Sylvia Pichler, Peter Marigold, Marc Sadler)

’2D LED’ lights by ding3000 and ’Saily’ lights by Pagani Perversi

’2D LED’ lights by ding3000 and ’Saily’ lights by Pagani Perversi

(Image credit: ding3000, Pagani Perversi)

’Aka’ chair by Jean-Marie Massaud

’Aka’ chair by Jean-Marie Massaud

(Image credit: Jean-Marie Massaud)

’Shogun’ sofa by Luca Nichetto

’Shogun’ sofa by Luca Nichetto

(Image credit: Luca Nichetto)

’Valet’ tray/container by Sebastian Bergne

’Valet’ tray/container by Sebastian Bergne

(Image credit: Sebastian Bergne)

’25 litri coat stand’ by Peter Marigold

’25 litri coat stand’ by Peter Marigold

(Image credit: Peter Marigold)

’Vassoio Argento’ tray by Alessandra Baldereschi.

’Vassoio Argento’ tray by Alessandra Baldereschi.

(Image credit: Alessandra Baldereschi)

’Squilibri’ shelves by Philippe Nigro

’Squilibri’ shelves by Philippe Nigro

(Image credit: Philippe Nigro)

’Oppiacei Papaver’ table by Manolo Bossi

’Oppiacei Papaver’ table by Manolo Bossi

(Image credit: Manolo Bossi)

ADDRESS

270 Brompton Road
London
SW3 2AW

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Malaika Byng is an editor, writer and consultant covering everything from architecture, design and ecology to art and craft. She was online editor for Wallpaper* magazine for three years and more recently editor of Crafts magazine, until she decided to go freelance in 2022. Based in London, she now writes for the Financial Times, Metropolis, Kinfolk and The Plant, among others.