Golran opens its first flagship in Milan

Persian company Golran first flagship store

Persian company Golran produces rugs that are akin to fine works of art, so it seems fitting that the brand’s first flagship store is a gallery-like space

(Image credit: Golran)

Persian company Golran produces rugs that are akin to fine works of art, so it seems fitting that the brand’s first flagship store is a gallery-like space. Located on Milan’s lively Via Pontaccio, the inaugural outpost’s interior is the work of Storage Associati architects with art direction by Francesca Avossa Studio.

‘One of the main challenges was to avoid creating just a store,’ explains Avossa. ‘This space is of course a place where exceptional rugs are displayed and staged like in an art gallery. But we wanted it to be more; a meeting space where designers and architects can come, be inspired and where beautiful projects are created.’

On the ground floor a serene clean-lined white space is flooded with daylight by three wide frameless windows. Down below in the basement, a wider ‘sample library’ and office space houses more than 500 carpet samples within a bespoke sliding shelf system. Here, customers can peruse exquisite hand knotted rugs by the likes of Dimore Studio, Inga Sempé, Raw Edges, Bertjan Pot and Isabella Sodi.

To ensure that the basement space does not go undiscovered, Storage Associati installed a glittering brass staircase that connects the two floors. ‘This staircase attracts customers down into the library space,’ say the designers of the opulent intervention. ‘The choice was to let customers enter a calm and simple gallery where carpets are hung on the wall or suspended like masterpieces. Contrary to this, the brass of the staircase creates a break, calling customers down into the working area, where we played with copper and detailed forms.’

Interior of the first flagship store — Located on Milan’s lively Via Pontaccio, the outpost’s interior is the work of Storage Associati architects with art direction by Francesca Avossa Studio

Varieties of rugs inside the store — ‘One of the main challenges was to avoid creating just a store,’ explains Avossa

View of ground floor eith three wide frameless windows — On the ground floor, a serene clean-lined white space is flooded with daylight by three wide frameless windows

500 Carpet samples in basement — Down below in the basement, a wider ‘sample library’ and office space houses more than 500 carpet samples within a bespoke sliding shelf system

Glittering brass staircase — To ensure that the basement space does not go undiscovered, Storage Associati installed a glittering brass staircase that connects the two floors

Exceptional rugs are displayed — ‘This space is of course a place where exceptional rugs are displayed and staged like in an art gallery. But we wanted it to be more; a meeting space where designers and architects can come, be inspired and where beautiful projects are created’

INFORMATION
For more information, visit the Golran website

ADDRESS

Golran
Via Pontaccio, 8
20121 Milano

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Ali Morris is a UK-based editor, writer and creative consultant specialising in design, interiors and architecture. In her 16 years as a design writer, Ali has travelled the world, crafting articles about creative projects, products, places and people for titles such as Dezeen, Wallpaper* and Kinfolk.